E-commerce & Online marketing books

Looking for some good e-commerce & online marketing books

[sarciszewski]

Can anyone recommend any good e-commerce and online marketing books? I am starting an online business going live in October and I want to continue expanding my online marketing efforts and knowledge.

I am not a novice, I have a great deal of experience in online marketing and ecommerce but I was wondering if anyone could recommend any good non-begginner books on these topics that they have read...

Cheers,
Sebastian

[onlineleben]

Why not stay in these forums and find all the actual knowledge about webmastery there is in just one place.
In my experience, books are mostly outdated and oftentimes are only a rewrite of what has been discussed in these forums monthor years ago.

[wingslevel]

A classic is E-Commerce User Experience by Nielson. There is a checklist of 207 items.