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But what about listing specific cursive fonts? Is there a small list that will catch nearly everyone? ZapfChancery and Monotype Corsiva seem to cover a lot of the PC territory. How about Macs? Is Apple Chancery common enough?
I'm not imagining that I can catch everyone, but I'm betting that I can top 95%. It would be nice sometimes to use more of a display font at a large point size, rather than creating a graphic and hiding a keyword, just because of aesthetics.
I think you are right about replacing graphics with css. I was just trying to decide if a graphic link with a good alt tag is as strong as a text link.
From my experiments, Netscape will use an installed font, if you name it explicitly. It just didn't support generic font-family names until version 6. And even now, Netscape 6.1 defaults "cursive" to ms comic sans, which is pretty lame in my book. IE supported both "cursive" and "fantasy" in IE3!
I think you are right about replacing graphics with css. I was just trying to decide if a graphic link with a good alt tag is as strong as a text link.
Hmmmm... If you give the graphic link a title attribute, that MIGHT be as good. But I don't think an alt tag has nearly the some clout in an algo. However, as I see it, straightforward text (using keywords) is the most dependable power you can get from a link.
I was considering using cursive fonts for headings - a place where the temptation to use graphics is strong from an aesthetic point of view. But when it comes to SEO, there is no substitute for H1 and H2 tags with real text, hence my interest in declaring fancier fonts.
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But I don't want to take this link off-topic. We're looking for the commonly available cursive fonts on the Windows and Mac O/S.
Microsoft has a typography section [microsoft.com] on their website. They're touting embedded fonts, but they also have a lot of other supportive info on fonts, including a list of Mac OS fonts [microsoft.com]. I'm just not sure which ones are cursive.
I also found this CSS "Test Drive" for fonts [danielgreene.com]. It's great for putting different browsers thorugh their paces.
Wow, I missed this question for a long time -- sorry typophile.
Yes, that's pretty much what I'm saying. Many engines stopped using alt text altogether when keyword stuffing took off, and I haven't seen evidence that the weight of an <h> tag extends to an alt attribute. When alt text is indexed, it seems to get about half the weight of a regular keyword occurance in visible text.
I'm convinced that the way to get the most mileage from an <H> tag is plain old <h1>Keyword</h1>, and that's why I'm looking for cursive fonts that are widely used.