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Web Browser Optimizing

similarities with SEO

         

sidyadav

10:16 pm on Dec 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You all know what SEO is.
You optimize for Google, loose placements in Inktomi, optimize for Ink, do well in both Google and INK (for some people)
Its a confusing world.
So, a thought came to my mind from a post, where someone said "...People only optimize for Internet Explorer, which results bad rendering in second tier browsers such as Opera and Mozilla..."
from where I invented the word "Web Browser Optimizing = WBO"
The whole system is very similar to SEO, example:

IE = Google
Opera = AV
Mozilla = Ink
Netscape = ATW

[Content in brackets = SEO]
[Content without brackets = WBO]

Every body optimizes for IE, most commonly used browser (Google, most commonly used SE), and forget to check their pages in Opera, Mozilla and Netscape (AV, INK and ATW), which results bad rendering (bad placement) for Opera , Mozilla and Netscape users (AV, INK and ATW users)
IE is loosing its popularity, many people have stopped using IE due to Spyware/Adware (same as Google = Florida update), IE is still the best web browser (Google is still the best search engine), but still, people have started using (SEOing) for Opera, Mozilla and Netscape (AV, ATW and Ink)

I'm sure you'll find this post confusing, but if you put your mind into this post, you'll see what I mean ;)

Sid

ChronicFatigue

10:31 pm on Dec 6, 2003 (gmt 0)

10+ Year Member



The similarities are certainly there :o)

Lets just hope Google doesn't totally sell out like its SEO counterpart(it may have done it already?!).

A greater uptake of an alternative search engine (eg ALW)and browser (eg Netscape) should be a good thing..theres too much dominance out there.

Farix

11:15 pm on Dec 6, 2003 (gmt 0)

10+ Year Member



IE is the best browser? What are you basing that off of? It may be the most popular browser, but that doesn't make it the best by a long shot.

ChronicFatigue

11:18 pm on Dec 6, 2003 (gmt 0)

10+ Year Member



I second that
:o

Sinner_G

11:26 pm on Dec 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Similarities are there, indeed. But then they stop. Noone can force people to use their SE. Well, not yet, will probably change as soon as MS have their own SE.

How did you match the 'rest'? E.g. is there a reason ATW is Netscsape? Are you predicting ATW's demise soon?

And I agree with Farix. IE is 'just' the most popular browser, but by far not the best. IMHO it is the second worst. Which makes a comparison with Google somehow wrong, as Google may have angered many people with Florida, but they still are to be placed among the best SEs.

sidyadav

11:27 pm on Dec 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<deleted post: by sidyadav>

[edited by: sidyadav at 11:32 pm (utc) on Dec. 6, 2003]

TGecho

11:30 pm on Dec 6, 2003 (gmt 0)

10+ Year Member



At risk of sounding rude (not my intent at all) may I ask what exactly your point is?

I'm honestly not terribly knowledgeable about SEO, but it seems to me you're making a weak comparison.

What exactly do you mean by optimizing? Is it using proprietary "enhancements" to "create a richer user experience?"

IMO that's the only type of optimizing you can do for IE. While many (most) sites are "optimized" for IE, usually it's just a combination of carelessness/ignorance that results in sloppy code and bad rendering.

You can optimize for "standards," and I consider this a much more legitimate and responsible approach. This may mean your site will look better in a modern, superior browser (sorry, that's not IE ;)) but it should not lose any vital functionality in reasonably recent browsers.

sidyadav

11:34 pm on Dec 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What exactly do you mean by optimizing?

I mean, like for example, if you're creating a page, and you get it right and you preview it on IE (Go "Preview in Browser" in frontpage) and it looks right, would you even bother checking it in Opera?

This has happened to me many times, when I create a page, I only check it in IE, but after a few days, when I tryout Opera, I get many mouse-over errors.

Try going to WebmasterWorld in Opera, put your mouse over the right menu, with the forum list. You'll see the mouseover a little bit tilted/ugly, do the same in IE, which page view do you like the most? IE (everything looks good) or Opera (mouseover tilted)?
Sid

Yidaki

11:46 pm on Dec 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>I'm sure you'll find this post confusing,

Uhm, yes. But maybe you can direct me?

>but if you put your mind into this post, you'll see what I mean ;)

How many bottles i'll need?

Seriously, what's your point?

You think different se's use different css, html markup?
You think different se's target different browser users?
Where's the bridge to florida?

Uhm, i think i'm lost here.

sidyadav

12:14 am on Dec 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ok, I regret that I ever posted this thread...
You guys win, IE is popular but isn't the best browser, but is the worst browser...
Google is still the best search engine...
Opera is the best browser... so is Mozilla and so is Netscape, OK?

Mods, feel free to delete this thread.

Sid

iamlost

12:29 am on Dec 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> sidyahedev:

I "put my mind into this post" and am in full agreement. Ignore the literalist nit-pickers who do not understand the concept of "analogy"! ;)

I'll jump right in amongst the sharks and alligators and take your analogy one step further (a fool rushes in ..):

A web site is your business address - big surprise! :)
So run it like a business and look at browsers, search engines, directories, standards, etc. from a business perspective.

Browsers provide two distinct things:

1. A method of seeing that allows the customer to access your shop window, display shelving, and checkout counter.
Question: Do you care that (however few) potential customers decide not to spend time/money with you because they can't see you?
Answer: You should. A web business is a world business. A percentage of customers can number in the thousands, even in the millions; ignoring them is simply stupid (or lazy).
Remember: You want every single potential customer on earth to like what they see and buy what you offer - or why are you making the effort?

It is why I code to w3c standards and encourage my clients to improve accessibilty, etc.

2. A method of transportation that brings the customer to your door.
Currently most shoppers are coming by IE (aka by automobile) but do you have no interest in those who might prefer to walk, take a bus, etc.? Of course not. So why do so many (including people here at WebmasterWorld whose advice and skills have helped me greatly) so readily dismiss all other forms of transportation (other browsers). I can understand not having a livery stable but if someone rides up (aka Brett with Mozaic and his three "cutting edge" friends with Opera 3.62) [webmasterworld.com] I will hold the reins for as long as they want to visit (buy!).
Remember: At one time everyone came by horse (Mozaic/Netscape) - what are you going to do when they come by transporter beam instead of by automobile (IE)? Have a Going Out Of Business Sale?
The difficulty of reaching new customers is such that I refuse to ignore any of my old ones whether they walk or ride, drive or materialize! This is why I design my pages to degrade plainly if not always as artistically as I might want. It is also why I hang out here to stay abreast of the latest and greatest and bestest, etc.

Search engines and Directories are the web equivalent of "phone listings" and "display advertising" so that people can know that you are there.
Question: Do brick & mortar shops only list in their local white pages, advertise only in their local yellow pages or in only one newspaper's classifieds?
Answer: They advertise everywhere they can expect to get a customers attention with a reasonable ROI to the limit of their budget.

Currently most of your customers show up through Google. They used to arrive largely from Alta Vista - SE and Yahoo - Directory; some still do. Ideally you want good visibility in every search engine and every directory out there. Frankly, my dear, if it's free its worth the effort. If there is cost involved (AdWords, Overture, etc.) do a perpetual "value" analysis and spend your budget accordingly.

You need to be concerned not only with now but also for tomorrow and every other day after. Or you won't be there. That's business, that's life. It's called evolution: survival of the fittest, adapt or die. (My apologies about that last bit of melodrama - I couldn't resist ;)

Sanenet

12:44 am on Dec 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



iamlost, i am lost!

Actually, good point by both Sid (who is pointing out that maybe we spend too much time SEOing and insufficient time on browser compatibility) and iamlost, who is pointing out the reasons for Sids post.

BUT - it's hardly a novel concept, is it? I mean - multi browser compatibility so that everybody can see your website? Still, going back to basics never hurt anybody (especially after Florida!)

Oh, and iamlost - did you have all that written down before, or did you just write it for the post? In the words of Bart - most butt excellent man! :)

sidyadav

1:04 am on Dec 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wow! A great post iamlost, thanks very much for brining back the life in my thread, people like you are really needed here at WebmasterWorld.
I have to agree with Sanenet, did you write that post on paper first?!
LOL.

Sid

iamlost

3:35 am on Dec 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I can not tell a lie.
I wrote it with my keyboard, I cut it from my text editor (no commercial endorsements unfortunately), and I pasted it where it fell in "HTML and Browsers".

Me thinks it needs an axe and a cherry tree. ;)

I agree that nothing I wrote was new. sidyadav simply gave me an opportunity to:
1. agree with him!
1. reiterate something I think is obvious.
2. rebut the many posts in various WebmasterWorld forums saying concern with compatibility, etc. is a waste of time, silly, and pointless because the world belongs to IE and to Google.

Just for the record: The world belongs to me. :)

Rincewind

5:09 am on Dec 7, 2003 (gmt 0)

10+ Year Member



I would agree with the motion.

SEO and web browser optimization are analogous. Though perhaps for different reasons form those you listed. If I may pick on two statements form the above.

IE is the best browser? What are you basing that off of? It may be the most popular browser, but that doesn't make it the best by a long shot.

IE may not be the best any more. But that wasn't always the case.

Google is still the best search engine...

Well possibly not. It certainly was once. Whither it still is, that's debatable.

IE(google) were not the first. There was already several established competitors in the field. Such as Netscape(AV) AOL(Yahoo). However IE(google) did innovate while others stood still. While NN4 was great when it came out and was dominant in the market. (AV had a significant share of the SE market and so did forgoten names like Excite). But IE brought out IE4 then IE5 then IE6. In the same period NN went form 4 to 4.7. It became stale and may switched away to IE. (Google released and was regularly updated with fresh spiderings. While AV seemed to stop spidering for several years and became old and stale and used only by a few hardcore fans.) Other browsers were in the pipe line like Moz and Opera but by the time they appeared on the market, IE was set as firm favorite. (AV and the other SE did eventually get their act together and improved and updated but the damage was done. the traffic lost and Google had become the worlds favorite.) However, since IE6 little has improved. There have been several advances in browser design. The competition in the form of Moz and Opera are better products with more features. It's only habit that keeps people using IE. (Google isn't quite as good as it used to be. Other search engines like ATW and Teroma have developed new search tools. While this side of the analogy is not so advance, google does have to watch out. The argument that google is the best SE is not as sound as it was a year ago.)

People use IE and google now out of habit. They don't think about alternatives. The tools that have work so why update. I have a hammer in my shed that was my Grandfathers. It's a bit bashed, and has some rust on it. Plus there are some shops locally that sell lovely new shiny hammers with the latest alloys and fancy grips. Their not expensive either. But I'll keep on using the same old hammer. Even when the head fell of I wedged it back on again.

Designing a web site to rank well on all the SE is difficult. Maybe impossible. What boost you on one SE will almost always work against you another SE. You have to use tricks and "spamming" methods to achiev the results you want. And the you run the risk of loosing your ranking completely.

Designer a web site to display properly on all browsers. So called Cross Browser Design. Is likewise difficult. The trick or effect you want to use may work well on one browser. But will break the page in another. You have to use hacks to get the design just right. Even then it's a compromise. Plus if you do it badly, you will ruin the design on all browsers.

One trick SEOer use is to cloke pages. That is to serve up different content depending on which spider or user is visiting. Each different page optimised to a specific SE spider.

Similarly, X-browser design can require the designer to use different stylesheats for different browsers. Serving each a unique set of style optimised to that browser.

sidyadav

5:44 am on Dec 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



well explained!
This is another great version of my story, containing the similarities between SEO and WBO, this is what I wanted in this thread!

Sid

Herenvardo

11:01 am on Jan 16, 2004 (gmt 0)

10+ Year Member



There is another similarity: if you work well, you get a good work. I supose this will need a bit of explanation.
WBO:There is a golden rule: Theorically, if you use only plain html 3.2 (you can use other versions, this is an example) and server-side scripting, your file will be readable and well displayed in any browser that complies with the standard html 3.2 and later. I've choosen version 3.2 because it is a midpoint: it has a lot of options that previous versions didn't have, but there is still a important percentage of users (surfers) that do not care about updating browsers to latest versions, and are not able to deal with iframes, xml or other new techniques.
As an aproximation, ~95% of surfers can view html3.2 files, while only a ~70% can view html4.x files.
About displaying nice in any browser, it's only a question of good work. It's simply be sure wich items (tables, images, etc) must have an absolute size in pixels and wich others should be in relative (%, *, etc) sizes. And so for font size and color, etc.
A good webpage should be viewed with different looks in different configurations, but well viewed in any case.
Many people try to get the page viewed anywhere, testing it in a lot of browsers. But there will always be some browsers that won't be tested and may make the page look different. So, don't try to get your files identically viewed in all browser, simply ensure that any browser can show it properly.
SEO:There is also a golden rule: Make your page relevant. Most of webmasters make pages apparently relevant, this means they study the factors a couple of SE's use and try to improve them in their page. But if you want a good page, this is not the way. As in WBO, you have to work globaly. There are a lot of factors that are used by most of SE's, and these will be the main target: link popularity, content, keywords in normal and anchor text, etc.
Do not try to get the same description and anchor each time you exchange a link, you'd be closing doors. It's as easy as checking the description and asking yourself: Does this description tell a surfer what will s/he find if s/he visits the site? If the answer is yes, do not worry. You will loss a bit of traffic from your main keywords (due to a little loss of ranking) if the keywords are missing in one of the links, but if the tittle/description are good, there will surely be other keywords that a surfer would use if searching for a site like yours. And your ranking at these alternative keywords will be higher than if you had only used your original tittle/description.
Conclusion:To get a page well viewed in any browser, make your page independent of the browser, instead of adapting it for a couple of browsers. To get it well ranked in any SE, make it relevant, instead of making it to seem relevant for a couple of SEs.
At work, I use the same SEO techniques than most of webmasters 'cause I get paid for using these techniques. With my personal page, I apply all of this and the results are great!

Greetings,
Herenvardö

zaptd

2:59 pm on Jan 16, 2004 (gmt 0)

10+ Year Member



As an aproximation, ~95% of surfers can view html3.2 files, while only a ~70% can view html4.x files.

“Well displayed” will always be subjective criteria, but I’d be willing to bet that around 99% of web surfers can properly view XHTML 1.0. Version 4 Windows browsers render XHTML 1.0 with ease: [seaotter.berkeley.edu...]

Separation of presentational attributes from a page’s content and structure would seem to make more sense than letting version 2x/3x browser users influence your markup choices.

HTH,
CK

hartlandcat

5:23 pm on Jan 16, 2004 (gmt 0)

10+ Year Member



As an aproximation, ~95% of surfers can view html3.2 files, while only a ~70% can view html4.x files.

Are you suggesting that you believe 30% of internet users are using Netscape 4* and below, or IE 3 and below?

It's debatable as to what HTML standard Netscape 4 supports. It's either HTML 4.0 minus iframes or HTML 3.2 plus loads of addons.

DrDoc

5:43 pm on Jan 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Are you suggesting that you believe 30% of internet users are using Netscape 4* and below, or IE 3 and below?

It's debatable as to what HTML standard Netscape 4 supports. It's either HTML 4.0 minus iframes or HTML 3.2 plus loads of addons.

IE3? I'd say IE6 ;)

Herenvardo

10:41 am on Jan 17, 2004 (gmt 0)

10+ Year Member



Are you suggesting that you believe 30% of internet users are using Netscape 4* and below, or IE 3 and below?

Maybe this don't happen in USA or UK, where the quality of life is relatively high, but I can assure that more than 60% PC users in Spain have something like this:
Processor: Pentium, Pentium MMX or similar, maybe Pentium II but no more than 266~300 Mhz
O.S.: Windows 95, sometimes with patches, but not usual. You can even easily find PCs with Win3.x
Browser: IE3, perhaps 4. I won't discuss it here, but I don't believe ANY browser from MS complies with ANY html standard.
Internet: Dial up modem, ussually 56k but it's easy to find 28k.
Storage: Floppy disk, hard disk ~2Gb, CD-ROM

This can seem prehistoric... and of course it is. But Spain is prehistorik! Keep in mind that my country was under a dictature from 1939 to 1975, and it passed more than 2 decades economically isolated by the UN. You have a higher quality of live, so you can use html 4.x without problem. But if you have to make a webpage targeted to Spanish people, remember that we are prehistorik! ;)
Even so, as I target my personal webpage to spanish users, I use html 3.2 and try to put only a few images.

But all of this goes out of topic. My intention was to defend a well used html stantdard instead of things like DHTML or flash presentations, for example.

Greetings,
Herenvardo the Prehistorik ;)

hartlandcat

1:33 pm on Jan 17, 2004 (gmt 0)

10+ Year Member



Maybe this don't happen in USA or UK, where the quality of life is relatively high, but I can assure that more than 60% PC users in Spain have something like this:
Processor: Pentium, Pentium MMX or similar, maybe Pentium II but no more than 266~300 Mhz
O.S.: Windows 95, sometimes with patches, but not usual. You can even easily find PCs with Win3.x
Browser: IE3, perhaps 4. I won't discuss it here, but I don't believe ANY browser from MS complies with ANY html standard.
Internet: Dial up modem, ussually 56k but it's easy to find 28k.
Storage: Floppy disk, hard disk ~2Gb, CD-ROM

Ésos especificaciones no se parezca mucho más arriba que las ordinadoras eso mucha gente uso en Inglaterra.

g1smd

10:25 pm on Jan 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> Every body optimizes for IE <<

In a long ago forgotten thread, I questioned what that "optimisation" consisted of, for most people.

The answer was: write a page of content, preview it in IE, and if it looks OK then upload the file to the web. Job done.

No optimisation at all.

In fact I am willing to bet that no-one really optimises their code for any browser. The closest people might get is simply validating it and fixing any errors found, with a quick preview in a couple of browsers before uploading.

robert adams

10:33 pm on Jan 19, 2004 (gmt 0)

10+ Year Member




In fact I am willing to bet that no-one really optimises their code for any browser. The closest people might get is simply validating it and fixing any errors found, with a quick preview in a couple of browsers before uploading.

If you were strictly opimizing for browsers, then you would have to make several different pages. one for each of the browsers you are interested in.
If you believe that there should be and is a standard for coding webpages, then all browsers should render a validated page the same. To me that is what optimizing is about. If you make a page that validates correctly now, it should work in IE and NS and Mozilla, etc. Maybe not backwards several versions but at least a couple anyway,

luck,
robert

Herenvardo

10:42 am on Jan 21, 2004 (gmt 0)

10+ Year Member



hartlandcat:
Ésos especificaciones no se parezca mucho más arriba que las ordinadoras eso mucha gente uso en Inglaterra.

Was that a try to post in Spanish? It's almost ununderstandable. Don't worry, Spanish has a much more complex grammar than English, so it's difficult fot English speakers to speak or write in Spanish. Where you trying to say something like that:
That specifications do not seem very higher to the computers most people use in England
?
In that case, I would like to add something:
Any (or almost any) webmaster has a good computer. It's normal that the ones who work with computers have better computers that people who have it at home and use it sometimes for surfing the web, playing games, chating, and perhaps do schoolar work... Of course, these persons (that I'd call PC users), do not need the same computing power than a programmer, a webmaster, etc (PC professionals).
When we use a PC to do any work, we oftem assume, unconsciously, that people who will get our work has a PC as powerful as ours. But this is wrong: If you eran money thru your PC (or any kind of computer), it's logicall that you spend more money in keeping your PC competitve with newest technologies. But PC users don't worry about if their browser is able to view xml files or the amount of RAM available in the system. They simply want to make their tasks easier or to get a time of fun. These people do not spend money in their PC unless it gets too old and they have to buy a new one.
It's dangerous to trust that a page visitors have a good computer. It's safer to assume that they have the worst PC possible and make the site well-displayable for them.
Something like that is said in Murphy's law: If something can go bad, it'll go bad.
If there is possible that a 486 75MHz, 32Mb RAM, Win95 visits your page, don't worry: soon or late somebody with such an old computer's IP will be on your logs! ;)

Greetings,
Herenvardö, the prehistorik who optimizes for prehistoriks ;)

hartlandcat

7:12 pm on Jan 21, 2004 (gmt 0)

10+ Year Member



^ I didn't, actually. But I did translate what I wanted to say almost word for word.
What I meant to say was:
Those specifications do not seem much higher than the computers that most people use in England.
I have to say, Herenvardö, that your English is excellent. Much better than the broken English that many foreigners I know write/speak in. But to be fair, English is the world's second hardest language to learn, after Chinese.

Really, we should all be writing on this forum in Esperanto.

P.S. Sid, public humiliation of other members is not tolerated by this forum.

bull

10:31 pm on Jan 21, 2004 (gmt 0)

10+ Year Member



Sid is currently optimizing this thread page for 1600/1200 resolution ;)

sidyadav

11:18 pm on Jan 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



sorry, hartlandcat, Please do not take my jokes seriously, - I wanted it to be a joke and thought it was a joke. I didn't mean to hurt anyone with it..

lol, Jan, I hope that succeeds! ;)

Sid

hartlandcat

3:59 pm on Jan 22, 2004 (gmt 0)

10+ Year Member



That's okay, Sid. Don't worry.