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A Minority Report

V.4 browsers, 640 screens, 256 colors, mac and unix

         

tedster

5:31 am on Nov 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A lot of "minority" systems seem to be a small part of the market, so I often ignore them when testing. But maybe that's not so smart, I'm thinking.

Even though these percentages may overlap (so straighforward addition isn't a realistic approach) take a look at what I get on one site:

8% Macintosh
2% Unix
3% 8-bit color
5% Verson 4 browsers and earlier
2% 640x480 and smaller
9% No Javascript

Now we're really talking about a significant number of visitors here, and I must admit I don't give them all their "due" because there are just so many hours in a day, you know?

How many of these variables to do you take seriously in your designs?

andreasfriedrich

5:45 am on Nov 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Definately those three:

2% Unix
2% 640x480 and smaller
9% No Javascript

I like small browser windows. My starting page on my local server resizes the browser window to 640, 480 pixel.

Webwasher removes Javascript. I generally donīt see why you would need to use it anyway.

My server runs GNU/Linux so I tend to test my pages with Mozilla/Opera under Linux as well.

Usually I donīt invest any time to make my pages look nice with verson 4 browsers and earlier. I donīt see any valid reason why anyone would want to use those old browsers anymore. If you have a black and white tv you canīt complain that all you see is a black and white image.

Andreas

Dante_Maure

7:24 am on Nov 15, 2002 (gmt 0)

10+ Year Member



How many of these variables to do you take seriously in your designs?

8% Macintosh

I've heard many people suggest that it's not worth the trouble to deal with cross-platform issues.

I look at it this way. In my own business design only accounts for about 10% of my invested time, whereas marketing and promotion accounts for more than 70%.

Even if it takes me an extra week to make my offerings Mac friendly, an 8% boost in revenue over a period of 12 months is an absolutely enormous ROI.

netcommr

8:30 am on Nov 15, 2002 (gmt 0)

10+ Year Member



>>people suggest that it's not worth the trouble

It all depends on your market...

Right now I'm dealing with big corp visitors S. California, I don't care about small screens and 16 colors. Last year in the portal biz I would have suggested content delivery for these issues. 3 years ago in eCommerce biz with 20,000 visitors a day and the market required a site which was fast, simple, and had to worked in all situations or I lost sales.

it all depends... Do what YOU need, not what others think you might need. You know your market best!

piskie

8:36 am on Nov 15, 2002 (gmt 0)

10+ Year Member



I manage a site where the client insists that Mac users are given equal status to Windows. The product he markets is in a specialist sector and a large proportion of Technical Specifiers in this field are using a Mac with a chunk of those believe it or not using NS4.8 according to the logs.

The products to be used on major projects are specified by the type of professional who uses a Mac and also (important for other sectors) has a high disposable income.

Dreamquick

8:45 am on Nov 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just a quick thought/question - how many of those "minority" users are real and how many are bots / proxies masking themselves with an old and/or incorrect user-agent?

- Tony

tedster

4:58 pm on Nov 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, my numbers were filtered for around 50 bots - they really can skew UA statistics if I don't filter. But a few bots certainly may have slipped through, and if some of those were hammering the server often enough AND from different IP addresses, then it could have inflated my numbers somewhat.

By the way, those figures are for a month, and covered about 90,000 uniques. If I just look at v.4 (and not lower) then that site still gets 3,800 uniques a month on those browsers. And that's giving me some pause, I tell you. The minute you start shifting from percent (which is a higher level of abstraction) to numbers, which represent people, then the opportunity becomes clearer.

As with everything, there is a trade-off for time spent. Would getting more serious about the Mac platform be effective in ROI? With a conversion ratio near 4% and an average sale of $180, I'm guessing it would.

Would time spent on v.4 browser delivery be fruitful? Maybe.

Are the features that only modern browsers handle well important to the conversion rates? I'm thinking I should test and find out - as soon as I can make the time :)

txbakers

12:01 am on Nov 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't bother with 4 anymore, but I do watch for the Mac. Any problems that come to my attention because of a 4 browser, I simply refer to the download site of a more recent browser. I don't argue about it, the downloads are free.

Javascript is a must on my sites. Is it a necessity? Probably not, and I have cut it back to what I feel is a minimum, but I do require my active users to have it.

I used fixed tables mostly for 800 x 600, so smaller monitors need to scroll. Spend the $70 on a larger monitor or quit complaining.

I figure that the standards I'm using are at least 1999 compliant, so I ask the users to come at least to that level.