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So, for users with visual impairments who use different technologies to view your site, it interprets the ALT text as a description of an image and conveys that to the user (different depending on the technology).
So in this respect your ALT tags should be descriptive of the image (and the target location of a link if you use your graphics as links).
This also helps people who have graphics turned off on browsers.
Im not sure about the SEO value of ALT tags, but they definitely have a usability and accessability function.
Better to have than not! :)
Also, ive seen SEOs use the ALT tags to cram in keywords. I think having keywords in there has to be of some benefit, but only if the KWs are descritive of the graphic.
rgds
JOAT
Alt -- stand for alternative as in text so if images does not diplay or a blind person with a text/speech convert can understand.
PDA also do not see images therefore the alt text is represented.
SEO provides somewhat of a boost.
Most newer browser with display the alt text as a mouse rollover text.
I think having keywords in there has to be of some benefit, but only if the KWs are descritive of the graphic.
I wouldnt say that, I have seen a few sites that have keywords in the ALT tag for their cellspacers and it doesnt seem to have hurt them. Just so long as not every single image on the page has the same keyowrd otherwise it may be seen as abit of spam.
Craig
JOAT
It makes sense that the alternative text tag would be used in this way. I will tag images that would benfit from this. I do most of my page authoring over an 100,000 user intranet for a large corporation so we have many users with specialist software/hardware including PDA's and blind and deaf users. The inclusion of alt tags may take us a while but I'm sure our users will realise the improvements.
Ta
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