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Swapping images

Why there are no swapping images at big PageRank sites?

         

m77_lv

1:37 pm on Sep 16, 2002 (gmt 0)

10+ Year Member



Browser compatible problem? Do you like swapping images?

korkus2000

1:46 pm on Sep 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Its just more bandwidth. I like to have nice link text instead of image swapping rollover buttons. Link text is very important in ranking. It is basically not needed and causes users to download unnecissary information.

martinibuster

1:59 pm on Sep 16, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Joe Surfer loves image swaps. Text links appear homely to Joe. Of course, it's not an either/or question. I use image swaps at Joe Surfer's eye level and at the bottom of the page I put my text links.

How many of you have a Joe Surfer who rings you up and tells you about a snazzy site they saw, and it has rollovers, pop-ups and animated gifs spinning out of control?

Joe Surfer loves that stuff!

NOW, have you been to Adobe.com's web site lately? No rollovers and a PageRank of 10. That, in the context of this post, blew my mind!

chiyo

2:16 pm on Sep 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



depends on the type of joe surfer. Sure some people really "like" cool sites... but do they still like it after visiting a few times, and most importantly do they *buy* anything from them? I suspect the correlation between a pretty site and how much revenue it generates is low or maybe even negative.

Just ask RC Jordan who has the ugliest sites ever which make great revenue!

//PS sorry RC..:)

txbakers

3:09 pm on Sep 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think images for links are very important in a site's design scheme. Just as any product manufacturer or graphic artist takes great pains to create a "look" for every detail of the product (think the Infiniti door handles or the buttons on your keyboard), a web site constructed with design in mind will incorporate the "look" into every aspect, including the buttons.

I will grant that in the wrong hands this becomes nonsensical and abused. Rollovers only serve to let the viewer know that the button is indeed a link. These can be done tastefully and without eating up to much bandwidth as well. Preloading images helps a great deal.

I find sites that use all text links rather similar and conformist.

buckworks

3:33 pm on Sep 16, 2002 (gmt 0)

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<<the ugliest sites ever which make great revenue! >>

Sounds as though the most interesting thing for the visitor to do is click through and buy something!

I've recently been learning to make "buttons" with CSS, and have been pleased with the results. It gives the best of both worlds - the spider-friendliness of a text link plus the visual interest of a rollover effect.

chiyo

3:54 pm on Sep 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



good point buckwords!

Thats a good thing though yes? The most interesting anytbody should be able to do in a site is to "buy" (purchase, enquire, sign up whatever) what is offered as fast as possible.. That should be far more compelling than going further into the site or leaving. That's the nub i think...

Ive been musing on some ideas that the more boring the website, the more likely someone is to click on a "revenue" link.

We have very high content info sites, the worry i have is that people get so caught up in getting all the free content, they are too tired in the end to click on that newsletter subscribe button or enquiry link, or purchase link..

Striking the balance is what is consuming my design mind at the moment.

Ive also come accross some sites that are so beautiful that i am afraid to touch them in case they break!

Im not sure I care too much for aesthetics in a web site apart from it being use freindly, direct, and lets me do what i went there for. There is a place for aesethetics in art type sites, graphic based weblogs for example, as well as others,, but when it comes to websites, functionality should be king. Its great when a site does both.

topr8

4:31 pm on Sep 16, 2002 (gmt 0)

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I've recently been learning to make "buttons" with CSS

sounds good, i've been using css to produce "rollover button" effects for a while - works for me. ... the buttons are just text links of course.

tedster

9:44 pm on Sep 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you plan it well, you can design graphic links with transparent areas. Then a css hover color for the link will show through the transparent spots and make it look something like an image rollover. If there were good PNG support for partial transparency, that would give us an even wider range of css hover effects. When you're stuck with "all or nothing" for a pixel's hover color change, anything other than a right angle in your image gets the jaggies.

I always thought hover behavior was much more than a gimmick - it's a valuable usability enhancement IF you can afford the bandwidth. Even defining a non-default css hover takes some bandwidth. On a high traffic site it all adds up.

korkus2000

11:00 pm on Sep 16, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



IMHO if you feel the need to use your fonts and hav a marketing brand carry through your site, use Flash. Flash navigation and secondary text links on the page can have much more impact for joe surfer. Created properly, flash navigation can be smaller in bandwidth and much more slick then an image swap.

I will always want text links. If I need to incorporate branding then Flash is my tool, but Flash navigation should be used in an elegant fashion and not for psychedelic mumbo-jumbo.

I think the reason the top PR sites don't use image swaps is because they want to have a large audience. You never know who has what and what is turned on. They try to appeal to as many users as possible.

gph

11:26 pm on Sep 16, 2002 (gmt 0)

10+ Year Member



Tedster, if I understand you correctly, how do you make a link work from behind a graphic?

gph

11:28 pm on Sep 16, 2002 (gmt 0)

10+ Year Member



Just thinking, z-index?

martinibuster

12:02 am on Sep 17, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I think what tedster was mentioning was to make a gif out of words like "Home" "Contact Us" etc. But make the background transparent. Then use css hover to change the background color of the TD (table cell) in which the graphic is sitting in. Thus, you can use your fancy font but only have to download it once.

The only problem I see with this approach that the letters have to be antialiased with white to look good against a white background. But will look like hell when the background color changes. The workaround is to get creative and have the colors come through a circle or a line or whatever, from the background td.

gph

12:39 am on Sep 17, 2002 (gmt 0)

10+ Year Member



Great ideas, thanks guys

tedster

9:08 am on Sep 17, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



how do you make a link work from behind a graphic?

Sorry, I skipped an important detail. The a:hover rule you choose must change the background-color, not just the link color.

By definition, background color will show through any transparent area in a graphic. If the graphic is itself a link, then on hover the color that shows through the transparent areas will change. This gives the sense that the image is a rollover.

ergophobe

8:12 pm on Sep 17, 2002 (gmt 0)

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make a gif out of words like "Home" "Contact Us" etc. But make the background transparent.

Just a little heads up - you need to watch out for anti-aliasing because it will be shaded to a given background, so if you change the color of the background it might look anywhere from identical to horrible with the new background color.

Anything with purely horizontal and vertical edges won't be affected.

Tom

tedster

6:27 am on Sep 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's a good "Heads Up", Tom.

You can choose image and hover colors so that the change doesn't create noticable jaggies, IF you know ahead of time that there can be a problem. I work these issues out in Photoshop first, so I know what background colors will fool the eye well enough before I write the CSS.

Monitor images are always a bit of smoke and mirrors - after all, every image is only a pile of square blocks. So doing well with graphics is a lot like being a stage magician.