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Web Site Colors

Is there a rule?

         

wolfy

10:39 am on May 8, 2002 (gmt 0)

10+ Year Member



Hi webmasters!!
I have a strange question for you, do you think colors affect user's minds?
I mean, when you visit a web site colors surely influence our minds and our willness to navigate or not in that site. I was wondering if exists a regional scale of colours ( red for Spain, blue for France, just examples ) or some resources where look at.

Thanks for answering me.

wolfy

WindSun

11:40 am on May 8, 2002 (gmt 0)

10+ Year Member



There are varying opinions on this. Sometimes it seems to me that setting a theme is more important than the actual colors. You probaby would not want a website about sunflowers to be all blue.

rcjordan

11:43 am on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>do you think colors affect user's minds?

Without doubt.

[webmasterworld.com...]
[webmasterworld.com...]
[webmasterworld.com...]

I can tell you from experience with my own sites that colors and background images make a strong impact on women surfers.
[webmasterworld.com...]

txbakers

11:57 am on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



absolutely. I recently had to redesign a site that was mostly navy blue with yellow highlights into a bright red motif. Yuk! People started commenting from the first day.

And all those sites that try to be "cool" by using Reverse Text - yellow text on black, red on black, etc. Miserable. I want to run away.

rcjordan

12:03 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



budd ugly [budugllydesign.com]

TallTroll

12:35 pm on May 8, 2002 (gmt 0)

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I usually hate green sites. Blue is supposed to be restful and calming, red energetic and exciting. Been a while sine I did colour studies

sparrow

12:50 pm on May 8, 2002 (gmt 0)

10+ Year Member



Pastels!!!

They are soothing and well as thought provoking is used correctly!

Flashy Bold Stuff simply turns me off.

brotherhood of LAN

12:57 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Great Q :)

Although not looking at other threads, Ive heard plenty about colours

1. Like the American Indians and what colours were to them
2. Colours used on the walls of "padded cells" to try to alter mood
3. More of the same, mind over matter

My answer is "for sure" :) Im gonna check those other links mentioned....

Red..."danger, danger" ;) The thing is, are the effects of each colour universal or unique to each person?

rcjordan

12:57 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>wondering if exists a regional scale of colours ( red for Spain, blue for France

OK, what about wolfy's sub-question?

sparrow

1:08 pm on May 8, 2002 (gmt 0)

10+ Year Member



wolfy

I just visited a site that discusses the issue of colors in different countries and cultures the article was written "Culturally Correct Site Design" By Olin Lagon

I don't know if you've read it but I'll sticky the website address to you. Interesting article it may be of some help.

They also listed some reference material as well.

joshie76

1:46 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is quite a good article, includes some colour theory and why there is lots of blue on the websites of financial institutions...
Secrets of Web Colour Revealed [builder.cnet.com].

sparrow

1:51 pm on May 8, 2002 (gmt 0)

10+ Year Member



joshie76

Excellent! I must agree. Wonderful explanations

wolfy

2:08 pm on May 8, 2002 (gmt 0)

10+ Year Member



Wow!!
Lot of useful answers,
thanks guys now I'll be a real web painter!!

I'll let you know what happens changing a red color into a blue one for Japanese market.

wolfy

JayCee

2:56 pm on May 8, 2002 (gmt 0)

10+ Year Member



IMHO, colors to a visual designer are like words to a Hiku poet. You have only a few to work with and they must work together almost perfectly to express something.

And sure, there is a "visual language", with rules of syntax, some structure, etc. So there is something like a native visual language for any culture.

I went through a fine art college and have had many courses on visual design and reached a few conclusions of my own. For web sites, I usually like a 4 color scheme. That is, Primary, Secondary, Tertiary (usually text) and Accent.

What colors and percent proportions to use depends on what you are trying to express. If you just want pleasing combinations, I would look at popular flowers. Flowers in nature often have a wonderful balance of unique colors and color proportions.

Or you can get technical and look at different "harmonics" around a 360 degree color wheel, like 3 colors that are 120 degress apart, etc.

If I were a better programmer, I'd write a color scheme program for web designers. There are one or two available, but not really that great yet.

mcguffin

3:22 pm on May 8, 2002 (gmt 0)

10+ Year Member



Jaycee,

You're exactly right. It's not about choosing the one right color for a website. It's about choosing colors that work well together as a palette.

Wolfy, color can guide a viewer's eye--subtly telling them where to look and what's important on the page.

tedster

3:47 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are both cultural and personal differences in color psychology. It can drive you nuts if, like me, you are working with a not-for-profit where every volunteer feels like their opinion is the "right" one.

I found a short color preference test [solidsurfacemagazine.com] that illuminates the fact that there are no absolutes here. (It also illuminates the fact that flat areas of color should be rendered as gif, not jpg, but that's another story.)

JayCee

4:11 pm on May 8, 2002 (gmt 0)

10+ Year Member



Straying a little off topic here, but my color pet peeves are:

* Color schemes that ignore "color usability" by making text hard to read (like bad background image choices or low contrast color combinations).

* The boring white background as a sacred entity. Just because paper is usually white doesn't mean your web page has to be. Get a wee bit creative for a change.

I, for one, like black backgrounds for some sites. A monitor IS a light source and black tells your visual mind that "it's dark out". This let's the designer treat the page as a "stage set, to be carefully lighted", rather than a simulation of a magazine page. Done well, this can be quite compelling and provide a very unified look.

Sure, form should follow function, not lead it around by the nose. But a usable web page can be visually beautiful too.

It's a shame that most of us are so specialized that we can't write great code and also make great visuals and also produce compelling content. Too many site are "designer sites" (as in expression over content) or "developer" sites (as in mechanics over content), rather than a rich blend of exciting visual expression AND great content AND a great technical vehicle. When web production is compartmentalized into specialist professions, an imbalance often results.

Well, I feel better now ;)

sparrow

4:12 pm on May 8, 2002 (gmt 0)

10+ Year Member



Boy, I've learned a lot about color here. Good subject wolfy.

eboda

4:37 pm on May 8, 2002 (gmt 0)



Greetings,

I suggest doing a little research on colour theory. Colours do have an effect on minds.

Go to your local Barns and Noble or Boarders books, and go to the art section. There you should find plenty on Colour Theory. You will have a blast with all that you learn, even the most basic book on the topic opens your creative mind wide open. :)

Reading: "The more you know the more you know"

University Art classes are another source to learn about colour theory and art direction.

Enjoy!
eboda

mcguffin

4:48 pm on May 8, 2002 (gmt 0)

10+ Year Member



When web production is compartmentalized into specialist professions, an imbalance often results.

If you have several specialists collaborating on the project, you either need someone to keep an eye on the overall picture, or need a team that understands that they need to work together to produce the website.

The graphic designer, code developer and content writer have to understand a little bit about each other's jobs and be willing to listen and compromise. If someone in the web-team is a primadonna, the project will become lopsided rather quickly.

tedster

5:12 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This is a great discussion, but not exactly on the color theory topic. So I started another thread about web production teams:
[webmasterworld.com...]

brotherhood of LAN

5:21 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Just another perspective, as we all make websites

It has been suggested that people with good creative abilities are usually not very good with logic, where vice versa also applies.

So some of us could maybe get all code-happy and make a spankingly great web site, only to be let down by our immature abilities to draw :) It is a generalisation, almost a rule of thumb.

Programmers, do you source designers? Designers, do you source programmers?

Back to colours. Interesting to think that all code rendered across the web, and in fact in computers, is absolute. IMO although colours are quantifiable in the same way, they are abstract. It is interesting to point out that human beings are a cut above other species due to our ability of abstract thought. (On the same note, why do bulls get pi**ed off with red?)

IMO, theres more than what meets the eye. Any psychologists in here? :)

Ok back to the main topic :)

/added, I wrote this offline, conveniently others have towed the line :)

4eyes

5:23 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hey Tedster - that color test in your link has changed my life.

I just found out I am an asian. It explains why nobody in the UK appreciates my dress sense:)

tedster

6:14 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



LOL, 4eyes, me too! I've actually forced myself to do "American" thing with visuals, just to keep clients happy. When I took that test, I had all the Asian responses.

rcjordan

6:26 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmmmm... it seems I'm a very domineering asian.

>Boy, I've learned a lot about color here. Good subject wolfy.

Ditto. The use of color, as you can see from this and past threads, is always a keen interest point.

mivox

7:11 pm on May 8, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am an asian
Interesting. I am apparently an alien. No big surprise there though.

Very interesting article however, gives a new perspective on a lot of color-related issues.

wolfy

7:16 am on May 9, 2002 (gmt 0)

10+ Year Member



Well I must say thanks again to every one, I really learned something new and like rcjordan and 4eyes seems I'm Asian too.

<University Art classes are another source to learn about colour theory and art direction>

I've never thought to go listening university art classes but now...nice idea!!

joshie76

1:23 pm on May 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was interested by the color preference test so I rebuilt it without the results and e-mailed it to the office.

As suspected - total nonsense. The answers we're pretty mixed with a lean towards us being asian, surprising for an almost entirely European office. Not a big cross-section I admit but my results go even further to support Tedsters statement "there are no absolutes here", and apparently I'm romantic. pah.

tedster

2:03 pm on May 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There is a rather remarkable personality test called the Luscher Color Preference Test [viewzone.com] that has been used in advertising and other fields. It's a LOT more complex than the simple thing I posted above. It was created by Max Luscher in the 1940's - a contemporary of Freud.

I used to own a set of Luscher cards and we sometimes hauled them out at parties - results were pretty accurate, and even revealing at times. But the results also vary from day to day.

The online explanation is simplistic - a full test takes many color cards