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Advertisers to control all of browser

         

Brett_Tabke

11:10 am on Apr 4, 2002 (gmt 0)

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In a MSNBC Story [msnbc.com], an online ad firm is said to be introducing a new browser that allows all functions of the browser to be taken over. From the toolbar to the borders, all of what you see will be able to be manipulated by sites and advertisers.

This makes Smarttags look like childs play.

chiyo

11:19 am on Apr 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yet another nail in the coffin for the Web.

At least my TV has a nice blank black panel and the remote control is advertising free.

Roll on the next killer Web application because the old one just got killed.

PS Does the MSN casino sponsor know how much money they are throwing away delivering casino pop ups to Malaysia and Thailand where gambling is prohibited and seen by many as a sin?

IanTurner

11:39 am on Apr 4, 2002 (gmt 0)

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Sounds like another progrm for the scumware removal people to start work on.

Where can I buy shares in lavasoft.

chiyo - you give me an idea, advertsing panels on TV sets - so the ad appears next to whatever you're watching. This leads on to a little screen in the remote that displays ads when you change the channel. I'm sure these are not beyond the realm of todays technology.

Also I would think that the casino ads are targeting the right place if gambling is illegal. The biggest market for something has to be where it is illegal.

cfel2000

11:43 am on Apr 4, 2002 (gmt 0)

10+ Year Member



How low can they go?

Skunkeh

11:48 am on Apr 4, 2002 (gmt 0)

10+ Year Member



I'm almost certain that story is an April Fool's joke that has accidentally gone into circulation as a "real" story. There was a thread on the webmaster-l mailing list where it was decided that it was a very well crafted April Fool. Apparently the original article was posted on April 1st, and the Press Releases on the unitedvirtualities site are all fake:

[unitedvirtualities.com...]
[unitedvirtualities.com...]

The client portfolio has some weird humour in it as well:
[unitedvirtualities.com...]
[unitedvirtualities.com...]

Duckula

11:58 am on Apr 4, 2002 (gmt 0)

10+ Year Member



Hey, that's just like taking over the status bar with javascript - only on a global scale!

Do you know that changing the color of the scrollbar using CSS is not valid under the standards? But IE does it. Allowing control over parts of the browser that are not supposed to be controlled is not news.

Looking aside... April 2, may it be an deferred A1 joke?

<add> Yes it is. </add>

Skunkeh

12:03 pm on Apr 4, 2002 (gmt 0)

10+ Year Member



... but then it might not be - it seems Shoshkeles (the other technology from that company) are real - or at least they got a lot of coverage around February on major news sites. I'm taking it all with a pinch of salt until proven otherwise though - it's too close to April 1st to get all worked up about just yet.

chiyo

12:04 pm on Apr 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"...Also I would think that the casino ads are targeting the right place if gambling is illegal. The biggest market for something has to be where it is illegal..."

You got me there Ian. Of course you are absolutely correct! As a measly rejoinder and to snivel out of this, it may have a nagative PR effect on those sites that are delivering it. I know I get a queasy feeling whenever a site delivers up an ad for a p**n site, and i tend to avoid it from theron.

Well I hope its an April Fools Joke, but we can already see many examples how advertising is creeping more than slowly and surely onto the browser interface. We already know it can be done, its just a matter of extent.

Macguru

12:10 pm on Apr 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If it ain't a joke, it's good news for Opera, Linux and Apple.

Duckula

12:24 pm on Apr 4, 2002 (gmt 0)

10+ Year Member



If it ain't a joke it's another point lost for human intelligence. How can be losing control over your software on your own computer good for anybody?

Unless someone can argue that everybody using it is going to run away and never use the software again.

This is not new, if you are running Mozilla and allow "Enable software installation" anybody from their site can prompt you to install a new "skin" that would effectively have the layout and advertisements that the skin builder wants.

The difference?

1. The new skin would be selectable via a menu, and the old layout would be accesible via the "View" menu, so reverting the effect
should be trivial.

2. To install the new theme an "accept" menu should be clicked.

3. The skin is just a pack of javascript files an images .jared under a install directory, and they are easy to unpack and edit to nuke any advertisement on them.

Allow any browser to run it as arbitrary code would be stupid or at least evil.

Josk

12:24 pm on Apr 4, 2002 (gmt 0)

10+ Year Member



So...let me see...you spend an afternoon finding the right skin/chrome whatever for the browser and then some website changes for it for you.

Please, please be a joke...

Macguru

12:27 pm on Apr 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>How can be losing control over your software on your own computer good for anybody?

Because if I have no control on a piece of software, I will just trash it and switch to another one. ASAT

IanTurner

12:53 pm on Apr 4, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



chiyo - I agree it will have a slight negative influence for the site delivering the ad but then almost any pop-up ad will have that effect.

gibbergibber

1:05 pm on Apr 4, 2002 (gmt 0)

10+ Year Member



-- an online ad firm is said to be introducing a new browser that allows all functions of the browser to be taken over. --

I'm sorry but I don't believe a word of it. "is introducing"? What does that mean? Why on earth would anyone download a browser covered in ads, when they can download one without any for free?

Now, if the story had said "microsoft is introducing" or "aol/netscape is introducing" then it might be significant, but as it stands it's meaningless.

Eric_Lander

1:08 pm on Apr 4, 2002 (gmt 0)

10+ Year Member



When it comes down to things like this, I like to believe that "advertisers are people too". And, somewhere, hidden in the corners of my mind - is confidence that webmasters and online advertising/marketing for whomever makes such technologies, realizes it's limitations.

In any event, look at this quote from the article writer:
"The commandeering of the Web browser would be the latest in a series of intrusive tactics employed by online advertisers in the last year, often to the annoyance of Web surfers. From pop-up ads to pop-under ads, advertisers have gotten bolder in their quests for attention."

A long time ago, I remember those things called banner ads being the simple and effective way of advertising. Now, most banners are lucky to be pulling a 1% clickthrough in anything but a self-contained niche market.

Another comment I enjoyed seeing was:
"United Virtualities says it has built features into Ooqa Ooqa to mitigate its intrusiveness. Web surfers will always have a clear option to turn off Ooqa Ooqa and go back to their regular browsers, said Ivan Entel, the firm’s chief of staff. In fact, they’ll have the option never to be exposed to the technology again on certain Web sites."

The key there, is the option to turn it off. Kinda reminds me of those darned comet cursors from a while back!

~ Eric

rcjordan

1:30 pm on Apr 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmmm.... Skibum scooped you guys over in advertising [webmasterworld.com] by nearly a day. And we've go yet another ad format, too; BLUs.

alex_h

4:44 pm on Apr 4, 2002 (gmt 0)

10+ Year Member



Shoshkeles aren't a problem, these are,. i am really bothered by sites that won't stay in their window. Pages should use HTML to present their information to me, not use Javascript to steal more of my screen.

Webmasters, you aren't entitled to disable my back button, create a new window, and definitely not place one under my browser.

If you want to obstruct your web site with an ad, well it's you site, and it makes me less likely to visit your site again if it gets too annoying.

OTOH, I've accidentally clicked on a Shoshkele ad missing the close button, I can't imagine how older users function with them.

Alex

rcjordan

5:30 pm on Apr 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>OTOH, I've accidentally clicked on a Shoshkele ad missing the close button, I can't imagine how older users function with them.

The placement of that Shoshkele launch spot or that skyscraper I hit while I was going for the scroll bar the other day was probably intended to benefit from our accidents. It's a common ploy, as is cramming the nav menu next to the banner bar.

>it's good news for Opera, Linux and Apple.

Exactly. Just today, we had a comment in another thread about sys admins installing Netscape to sidestep some of the security issues. The issue of browser control, ad delivery systems included, starts to move into that realm pretty quickly. (BTW, last week I put N6 on a desktop used in a small office for business-related browsing for just that reason.)

keyplyr

6:23 pm on Apr 4, 2002 (gmt 0)

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Well, someone let me know when there's a patch, or a tag, or a script for it and I'll bundle it in with the rest of my scumware defences.

Macguru

6:38 pm on Apr 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Here [opera.com] or even better here [apple.com]. :)