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Let me start by saying how much I love my Ask Jeeves entries! They entertain me to no end about how genuine the folks are who ask the big J questions. And I must admit, I do draw some private conclusions about who they are.
I'm in the Consumer Products category, so I get action from AV, Infoseek, Yahoo and MSN. It surprises me when I get visitors from Google (the alleged techie SE) and NL (ditto, I guess). Yet Google produces every day for me. Still, Snap, which is supposed to be so consumer-friendly, is like Tony Soprano's mother: Dead To Me. (Apologies to non-US)
So I don't know, why don't we share our thoughts on who is visiting us from the different SEs. Anyone can play. No need to rush and post. Let's see where this takes us.
I'm Consumer Products, you're heavy e-commerce or web-design tech or Travel; you imagine your target market is: (a) newbie (b) intelligent, but not search-savvy or (c) thinking Exactly The Way I Imagined (d) Other (You name)
Tell us as much as you're comfortable with. Early birds, enrich the rules.
I'm "Travel and Relocation" --most of my traffic comes in on the city, town, or region name as keyword. My site also generates a database of user requests, so I have some additional information that goes beyond the logs. About 60% of my traffic is female, for instance. And I'd place the income as "upper middle class" with an age range of 30 - 65. The content is written to that market on purpose. Here's a snapshot of the last 25 SE referrals on a high-traffic hub page. I'd say it's about normal except excite's a little high and msn is a little low.
But I mentioned doing better with Snap. I have a newer "destination research" site that uses the city name and the word "hotels" as keywords. Snap allowed me to deep link its pages (I emailed the Snap editors on this, they like the pages because of their "utility" value). I'd say 70 percent of its traffic comes from Snap's co-branded affiliates like USWest. The conversion rate has been incredible. Though the site only did 166,000 pageviews in June, those resulted in approximately 300 room reservations totaling $70,000.
I think that most people using the internet simply use their system "straight out of the box". What I mean by this is that the installation routine from the ISP usually sets their home page to its own portal pageThis may be a fundamental question in determining search habits of the general public. We know, for instance, that MS used this "acceptance by default" to become the dominant browser and to propel MSN.
A second client site sells products for medically restricted diets, a niche that tends toward an older demographic. For that site its AOL, Google, AltaVista. Again Google doing very well for a non-techie crowd.
Another client is an event planning company, global in scale, not regional. It's definitely a for-businesses-only site with VERY little search engine traffic, but one client means many thousands of dollars, adn they convert wextremely well. The top engines there are Netscape, MSN, AOL. It's a business user, but very much that "right out of the box" kind of thing.
A fourth is travel research. Totally different profile. It's Yahoo, Excite, AV.
- Alta, more serious knowledgable users.
- Ask Jeeves, second teir newbies; "where do I find a search engine?"
- Yahoo, a general cross section of users with a higher percentage of kids and women. A touch less tech savvy.
- Lyco's. Higher percentage of college age kids. (mp3, pictures, pop culture).
- Google. Who knows. You get only a third of the available refering data becausing thier content piracy.
- Hotbot, a good cross section of users. Some new, some tech, some old, some young.
- Infoseek. Greater percentage of women. I thought we'd see more kids with the Disney alliance, but that has made no difference.
As for referrals:
combined meta engines 15%
web crawler 6%
fast/all the web 2%
rest...other engines and recip links.
I would also put About and LookSmart in this same profile, but I have far less direct experience with them --it's just a hunch.
> went to the beach for four days.
yeech! gets sand in the keyboard, damn tracball really hates grit...