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Like most old school optimizers, I'm not comfortable with the usage of Search Engine Marketing label at all. Marketing is just laying down your credit card and buying clicks at Overture and other search engines. Search Engine Marketing is just a fancy name for checkbook SEO. That's not what I deal with - it is optimization and promotion I am concerned with.
That's not to say it can't be done tastefully and in a subtle manner that respects the user. Look at what Wired just did with their rebuild, or even Opera software. Both of those sites did a great job of staying out of the users way and putting their content first.
Universally, people are having problems with font sizes
Agreed. An abuse of the technology rather than the technology itself. CSS is like lot's of web stuff. It requires an intimate understanding of the technology to do it right.
Great read by the way Brett, nice to see some of your opinions in a different format for a change ;)
There will be another cleansing of that nature over the next 12 months.I can't wait... Too much junk right now. I was at a ticket selling site yesterday and was so frustrated just said forget it and got in my car and drove to a physical outlet. Seems they thought I would be more usefull as a place so throw pop ups at and 'neat' crap on the page instead of focusing on the real reason for the site.
read Ralphs story on Sat. good as well. too bad don't see much of him anymore...
That's a great interview altogether, but this is the part that's a summation of what impacts us all here:
We will continue to expand our forum offerings to address the needs of the community. We have such a broad base of webmaster members, that it requires many topics to address their needs. Our vision is that of a full service site that supports all those needs of webmasters from the day they decide to build the site, to running it more effectively. As we expand into new areas, search engine promotion will still be the main topic at hand.
When you think about it, it can be expressed as "The Power of One in Community Building".
Online communities are virtual neighborhoods; they're built one member at a time. It takes one man with a clear vision serving as the driving force to turn it into tangible reality. Then it takes individuals - one at a time, each one serving in their unique capacity - to catch the vision and become co-laborers in the effort, each making their contribution and functioning in their unique capacity, to eventually bring it to fruition.
There's such a broad base, with such a diversity of needs, that we can ask if it's possible to be all things to all people. I believe it's entirely possible - by remembering the power of one. Focusing on the need of one can and does generally address the need of multiples more. And for all the diversity of need there's a corresponding diversity of capability that grows even broader as the member base increases. There's not one member that doesn't make some sort of contribution here that's of value, whether it's by sharing information or by giving an opportunity to gain insight in some respect.
search engine promotion will still be the main topic
I've wondered about that; it was good to read it and gain clarity. It does seem to be a primary focal point over a broad base, probably the one with the greatest diversity of levels of capability.
That's a short interview but it speaks a ream of information and insight. Very enjoyable reading.