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much more eye catching ...
Brett could write an informative ebook on SEO. An offer it as an incentive to donating. It wouldn't have to be outright selling it could be just like PBS where you offer it to anyone who donates over $50 or whatever. It could be written in PDF format.
The raw materials are already here. Site themeing reciprocal link topics, cloaking...etc. It would only take a little bit of fleshing out to put it into a cohesive whole.
It could even be expanded outward into "The Webmasterworld Desk Reference" :)
I think this idea has allot of potential. Feel free to leave me a sticky as to why this would or would not work.