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Last year we were talking about 2001 being a year of changes and we have certainly seen that both on and off the Internet.
Last year was also the Centenary of Federation for Australia which was a year long, although slightly subdues, party. This year in Australia is the year of the Outback. I am not sure of the exact figures but I would estimate that about 90% of the Australia population lives in around 10% of the land. It is such a huge land and yet so may of us never see beyond the end of our street.
The same could be said for the Internet, there is so much of it we rarely see anything beyond what we find on page one of the search engine serps.
As the web is becoming more and more income-centric day-by-day and the question must be asked "Where will it stop?" With the Major Directories and Engines moving inexorably towards paid only inclusion, with all round yearly fees knocking at the door, it is clearly evident the gap between information and purchasing searching will widen and time goes on. The question is, where will we find the more academic information for which we are looking? We can't expect Google and Fast to provide it all.
So, what hails for the future? I predict that the small niche directory will become even more into their own, whilst at the same time the opportunities for effective free submission to the majors will decrease. Add to that the apparent boost in serps even by having a small directory of related links on your site and perhaps the Internet is gaining and slight swing back to what it used to be, good sites linking to like good sites. Check here [webmasterworld.com] and here [webmasterworld.com] for more info.
It is often said the best way to predict the future is to make it. We have to opportunity to make of the web what we want, and if that means shifting strategies as Search Engines and Directories shift their focus from information to income, then so be it. There is more to the Web than just searching...
On a slightly frivolous note, things are certainly freshening up around Google aren't they? But do you ever get the feeling that we are simply Lab Rats sniffing around to find a bit of cheese constantly moved just before we find it by the white-coated boffins. I may be wrong, but I often have the picture in my mind of all the GoogleGuys laughing in their offices at our inept efforts at deciphering their up and down algo.
We get caught up so often in reverse engineering that we forget the creative side of what we do. Lets get on with the basics. Have another look at Chiyo's post [webmasterworld.com] I mentioned last year. The points she (got it right this time) raised then are just as relevant now, perhaps even more so.
So best wishes to all my WebmasterWorld friends for the coming year of 2002. May it be even better than you could possibly imagine.
The freight train of electronic commerce is building up steam and there's no stopping it now. ALL ABOARD, ladies and gentlemen ... 2002 will be the ride of your life ... tickets please!
To all on earth ... Happy New Year!
It's a warm 18 degrees (Farenheit), and trying to snow as the calendar turns to 2002. We've got "Dick Clark's Rockin' New Years Eve 2002" on the TV, and the fact that this has become a tradition with us has me convinced that I am nearing old age!
Well, we're off to toast the new year with a chilled bottle of sparkling cider.
What a great year it was for us. We gained in almost every noticeable metric this year.
I really think the dotcom roll back is over. I look for solid gains by everyone on the net next year.
Happy new year everyone!
I dare not predict what will come up for all of us this year, except to say there will be events both more wonderful and more terrible than any of us imagine from our vantage point tonight... and that (hopefully) we will all be here to help each other fully appreciate and grow from whatever experiences may befall us in the next 12 months.
Blessings of whatever and every sort to everyone this New Year's, and may all of us enjoy the full fruits of our efforts in the coming year.
Many of you know each other, and have memories forged.
A newbie like me, is starting to know you, and I hope over the next year you can get to know me, because I have loads to give back.
Six months ago, I was explained to, what <head> and <body> tags were.
Today, I entered the NEW YEAR with pole and second positions for "salesmanship tips", and "salesmanship books". On "Ink".
In my game, these phrases are very important.
"Salesmanship selling" gets me ALL First Five(half of first page!).
You guys and girls have opened doors to me. Thankyou.
"My" speciality is salesmanship, and I am just itching to pick up on the right thread so that I can give back some of what I know, in return for the "unconditional" gifts you have given in your knowledge.
I have been fortunate to have worked in an arena where I came in to contact with many of the worlds Leading Sales Trainers and Motivational speakers. And study them I did!
If I were to give you a NEW YEARS GIFT... The "very heart" of what I charge £1000 for to speak for a day, then it has got to be this...
When your "surfer" finds your page.. remember...
He/She is an EMOTIONAL creature.
The TWO most POWERFUL MOTIVATORS are..
Your website should cause your customer to realise he has an EMOTIONAL problem, and your site should reveal it has... A SOLUTION to his EMOTIONAL problem.
As I said, I charge £1000 to stretch what I have just told you over a whole day!
I hope it starts to repay a little of my debt to you.
HAPPY NEW YEAR!!
Thanks for a brilliant arena, Happy 2002
New year Resolution? "Google"