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Need to find a "why" article

Why is Search engine Traffic important?



10:41 pm on Aug 17, 2001 (gmt 0)

You'd think an article would be easy to find. I need something like a Media Metrix type article explaining why it is important to optimize your site for search engines.

I can explain why, but it is good to have a third party article to hand to potential clients.

I thought there was one listed in the forums somewhere, but I can't find it to save my soul.



10:53 pm on Aug 17, 2001 (gmt 0)

10+ Year Member

Not an article, but studies that indicates over 90% of users (or more precicely over 90% of searches for new info) utilize a search engine at some point when trying to find information on the Internet:

Web Search Behavior of Experts and Newbies


1:43 am on Aug 18, 2001 (gmt 0)

10+ Year Member

I posted one here awhile back. Is this the one you were refering to?



6:21 pm on Aug 19, 2001 (gmt 0)

Thanks both of you.

Yes, Roscoe, that is the article I was thinking about, but I like the other as well because it is 'white paperish'.

Thanks, again,


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