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I've done a little bit with the distributed goto results for a few terms that don't ever get bid on, but truthfully, don't pay much attention to any but MSN and occasionally, HotBot for comparison. MSN is really developing a formidable presence, right after Yahoo and Google.
Not to mention MSN could be considered as a potential source of advertising income. :)
Thank you Brett. You and your team just have nothing to get away from. This virtual place is by far the best! Please, don't put it for sale on e-bay! ;)
But I consider GoTo being The prime competitor of SEO... I don't want to retire as a simple ad broker.