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Webmaster World SEM is Contestant on Martha Stewart's Apprentice

Congratulations David from Maplewood, MO

     

avi wilensky

8:41 pm on Sep 27, 2005 (gmt 0)

10+ Year Member



You may have been surprised the first time you heard that Martha Stewart signed a deal with NBC to host a reality show, just after her release from prison.

You may find it even more shocking that Martha Stewart's next apprentice just might be an SEM/SEO and Webmaster World member.

My sister recognized the contestant David Karandish on TV from WebmasterWorld New Orleans, and immediately directed me to the show's official website to confirm.

The website biography lists David's occupation as the owner of an internet advertising company.

David, we wish you luck as Martha's future apprentice, and hope you reply to this thread.

jcoronella

8:50 pm on Oct 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hehe.. I was watching that show last night, and didn't know David was an SEO at the time, although I think we met briefly in New Orleans. His closing comments floored me, he was spot on. A site like marthastewart.com should be crushing every nook and cranny of her cooking/craft space.

Letting David walk was the biggest mistake recorded and broadcast on TV in a long time.

Good job David, glad to have you around here.

Rugles

9:11 pm on Oct 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>Letting David walk was the biggest mistake recorded and broadcast on TV in a long time.

Since they cancelled WKRP?

pmac

9:38 pm on Oct 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>>>Since they cancelled WKRP?

bwaaahaaa. Remember when Herb did the big Thanksgiving turkey giveaway? Tossed the turkey's out of a helicopter thinking they could fly. A CLASSIC TV episode.

Hey David, nice job on the show, wonder how many on the Martha website team are sweating it now that they have been called out. lol

Brett_Tabke

9:41 pm on Oct 27, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



> if he took over the internet division, he would fix it"

I don't think he could handle the pay cut. It would be too big of a demotion.

tedster

9:45 pm on Oct 27, 2005 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I caught just the end of of a new episode, and they announced "for more information about the winning recipe, go to Yahoo and search on..."

What they had done was bid an Overture ad to the top. I doubt that this strategy is David's kind of SEO but I'll bet he forced the show's attention onto search in the first place. The announcement also put the Yahoo brand out there for search...in a place where people have naturally come to expect they will hear "Google".

walkman

9:51 pm on Oct 27, 2005 (gmt 0)



wow, what a mess martha's website is. Desperately needs someone to rewrite those URLs

Brett_Tabke

10:07 pm on Oct 27, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



> Yahoo

Don't they have some sort of endorsement deal/aggreement with "the donald" featuring the Apprentice?

skipfactor

10:18 pm on Oct 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>What they had done was bid an Overture ad to the top

My first stop would have been the AdWords admin page.

akmac

10:49 pm on Oct 27, 2005 (gmt 0)

10+ Year Member



What are the odds we could get David's blog outranking Martha's site for "recipes" within a month? That would be fun...

AlexMiles

10:51 pm on Oct 27, 2005 (gmt 0)



Yeah, thats a good plan. I vote for that one.

Rodney

11:24 pm on Oct 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don't they have some sort of endorsement deal/aggreement with "the donald" featuring the Apprentice?

Yeah, I'm pretty sure they do.

After every episode they do the same type thing: "to learn more about the dairy queen ad featured in this episode, go to Yahoo and search for apprentice ice cream..."

Definitely an interesting branding move for Yahoo since when search is mentioned in the TV media, it is usually prefaced by "I googled..."

MonsterCEO

12:59 am on Oct 28, 2005 (gmt 0)

10+ Year Member



I have the good fortune of knowing David personally. He has been part of the MonsterCommerce family (as a consultant on various projects) since his Freshman year in college.

The most amazing thing about David is that he is so bright and down to earth. He owns his own successful business and is always looking for ways to help other people out (as many in the WebmasterWorld community are).

I have been pumping him weekly for info and I knew it wasn't good when he showed up at the office with a new hair cut and a suit and tie yesterday. When I asked him if he was off to New York, he just smiled and I knew the end had come.

Martha would have gotten more from David than any of the other candidates by far. She needs him more than Jim, the crazy guy who she keeps around for the ratings. Doesn't she know that she needs rankings more than ratings right now? :)

Great Job David. We are all proud of you.

Steph

carguy84

1:03 am on Oct 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Doesn't she know that she needs rankings more than ratings right now?

Haha, that's great.

coffeebean

2:55 am on Oct 28, 2005 (gmt 0)

10+ Year Member



He mentioned that Martha's site was nowhere in the SEs for "recipes"

Actually Martha's #6 on Yahoo for that term (nowhere on the other engines). Was that the case before the episode aired or is this a hand edit [webmasterworld.com] based on Yahoo's deal with The Apprentice?

joeduck

5:19 am on Oct 28, 2005 (gmt 0)

10+ Year Member



Way to go David - sounds like Martha's loss is your client's gain. I hope you take up Brett on the site review session at Las Vegas - that would be fun...and educational.

Joe

zeb

5:22 am on Oct 28, 2005 (gmt 0)

10+ Year Member



There are some featured videos on NBC's site. I don't know if I'm allowed to send the url, so I don't. I'm sure you'll find it.

The man who gave a face to SEO!

EquityMind

5:30 pm on Oct 28, 2005 (gmt 0)



David you really went out with a bang, really glad that I got to know you and looking forward to seeing you again in Las Vegas! Thanks for helping put SEO on the tops of people's minds during primetime!

Joe

MonsterCEO

3:28 am on Oct 29, 2005 (gmt 0)

10+ Year Member



I wouldn't have had the guts to drop SEO concepts on the first self-made, female, billionaire during a primetime show.

Hunter

4:33 am on Oct 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Why not? After all he is a marketer and he wants a job...

stuntdubl

6:57 pm on Oct 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



guts to drop SEO concepts

Maybe not, but I'm willing to be you would have extolled the virtues of successful ecommerce ;)

It's probably a matter of saying what's most natural at that point. I haven't seen the episode, but will certainly have to dig a bit to study his last minute elevator pitch...sounds like it was a good one.

Congrats to David for the opportunity, and a thanks for representing SEO's to the masses in a more positive light than we normally get.

thaedge

8:53 am on Oct 30, 2005 (gmt 0)

10+ Year Member



I do recall seeing him around NO... and Im sure many more will see him around Vegas should he show up.

Sadly Im the same way in meetings... nose in a notepad or notebook thinking of ideas from side, other, anything else projects that I just dont have the time for but could make a boatload of cash.

So lesson ive learned: I need to clone myself so I can get on those 10 great projects I wish I had time to work on :)

KrazyK

5:09 am on Oct 31, 2005 (gmt 0)

10+ Year Member



I just got back from NYC - thanks again guys for all of the kind words. As you can imagine, it was quite the experience. I look forward to seeing you all at PubCon in Vegas. Hopefully the hotel isn't owned by Merv ;-)

Brett_Tabke

12:53 am on Nov 2, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



lol!

Btw - david will be on a panel or 3...

fathom

2:30 am on Nov 4, 2005 (gmt 0)

WebmasterWorld Senior Member fathom is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I just got back from NYC - thanks again guys for all of the kind words. As you can imagine, it was quite the experience. I look forward to seeing you all at PubCon in Vegas. Hopefully the hotel isn't owned by Merv ;-)

Too bad you were not on the Donald Apprentice last night... you would have wowwwww'ed them in search marketing education!

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