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Say you drive to work everyday and enjoy the nice grass and pretty flowers. Then one day, there are signs every interesection that say, "Rough roadway got you down? Report it here 555-1212".
You know what would happen? Studies have shown that within just six months of such signs going up, there are bills and procedures passed through local govt to "fix the rough road problem".
They have even tried this test on freshly paved roads that are perfect as they can be.
Some situation here - if you put up a sign that says, "report a problem post here", before you know it, the majority of the membership will think, "gosh, there are alot of problem posts over there.
Don't think it can happen? Notice that Google no longer invites people to "help them improve their quality"? :-)
Think about it. This is key issue to understanding consumer behavior. You can slap them in the face for months and they won't get it - but blow a feather their direction for a week and they will not only intimately understand what you are trying to say, they will also take action on it.
Don't think it can happen? Notice that Google no longer invites people to "help them improve their quality"? :-)