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So, any other PPC options in Portugal apart from AdWords?
In IOL you have IOL's ads at the top and some adsense to the right.
Search for "carros" (cars) and you'll see what I mean.
Also note that for both portals, if click the search button without choosing any options you'll get the directory results. To see Google results click "Mundial" on SAPO and "Google" on IOL.
Hope that helps.