Inserting french keyword in adwords title

Anyone know how

[Michael Anthony]

I'm trying to work out how to use this entry in Google.fr Adwords

{Keyword:Alternative text}

Does anyone on here know how - I can't sem to establish what to replace "Keyword" with in French to make it work.

[Rumbas]

>to replace "Keyword" with in French to make it work

Afaik, you don't. At least when we setup Danish campaigns, we use "keyword" and not the Danish word for it.

[Michael Anthony]

Yes, it's "keyword" in French too! Should have just tried it before posting, I suppose!

Many thanks Rumba.