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English Search Engines in Non-English speaking countries



7:18 am on Apr 3, 2005 (gmt 0)

10+ Year Member

My website is in English and since I am not equipped to handle queries in various languages, I can't advertise in different languages.

However, I have been advertising English ads on Google’s European sites. And I have received good amount of traffic as well as conversions from Italy, Germany, France, Poland, Denmark, Switzerland and Sweden.

In fact Google Germany got me very good numbers so I took Overture Germany as well. And it is doing well too. Now this makes me believe that there is a big enough market in Non-English countries which follows English.

Can someone tell me are there any "good" English Search Engines in any non-English speaking countries? If you know any in any country (even outside Europe), please let me know. That will be a big help.


6:33 pm on Apr 3, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Hi Alam, welcome to the Euro Forum :)

There are not that many English language search engines is non-English countries. When you think about that makes perfect sense because English people located in non-English countries would just need the English versions of the big players imo.

This adds up perfectly with your findings that you can succeed with English ads in non-English countries. It's just a matter of targetting your ads - as you already did - and make sure that fx. Danes would see the ads even when they search from Denmark for Danish sites.

So, to answer you question; no I don't know any "local" engines that support English, or maybe I do, because all the major engines do? Makes sense? :)


1:12 pm on Apr 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

One thing to keep in mind here is language skills in Europe:

Native language: 8% of European total.
Native + 2nd to 4th language: 28% of 800 million understand English
European Union before enlargment (15 countries): 41% understand English incl. natives.
EU after enlargment (25 countries) - not known, but probably around 35%

So, in catering to Europeans who understand English, you are in fact tapping into just a smaller part of the market. Say Good morning, Good evening or Good Bye to the rest and they will say "Que?" or "Quoi" or something to that effect. With this in mind, you may want to re-think your strategy. For an example how this can be handled in an environment with somewhat limited language skills, check out my profile home page.

Otherwise, I agree with Rumbas.


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