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Where to look for German up-to-date SE data?

unique visitors, delivered SERPS, market share - SEs dont tell

3:41 pm on Jan 23, 2005 (gmt 0)

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joined:Nov 17, 2004
votes: 0

Hi everyone,

Im writing an essay about _german_ search engines at university. I have problems finding reliable data on SEs. I phoned MSN, wrote to Google, Seekport, Yahoo.

Neither did I get any answer, nor did anyone want to talk to me.

Google were the only one to answer my email: "we dont hand out internal data"

MSN were the only to answer my phonecall: "Mrs. XYZ is in charge of that, shell answer you soon" - nothing happened.

Does anyone know where I can get some data? I especially need to know hoe many SERPS the big SEs in Germany deliver each month/year...

Id be so thankful if someone could help me out.
Thanks in advance,

4:08 pm on Jan 23, 2005 (gmt 0)

Moderator from DK 

WebmasterWorld Administrator 10+ Year Member

joined:Oct 23, 2000
votes: 8

Hi Chris, welcome to the board and the Euro Forum :)

It's a very interesting topic and one that has surfaced here a lot of times. Unfortunately we've never really gotten anywhere with it. This is why:

- Search engines simply wont give out that kind of information. Think about it.. it will put them on the map in terms of their size. This info is pure gold for the competitors. Look at Google - they've had 200 mio searches per day on their site for ages. It's a wee bit higher methinks :)

- If we do get some data/info - we can never be sure it's valid. If it's not directly from the horses mouth, it's not to be trusted.

HOWEVER, we do have had members posting their relative traffic data spread out on the German SE's. These findings will give you an idea of where to put your effort in terms of marketing/spend. Here's a few threads on the subject:

How to estimate a monthly worldwide search frequency for a keyword? [webmasterworld.com]
Country Distribution of Imps / clicks [webmasterworld.com]

[webhits.de...] (click Suchmaschinen to the right)
[netratings.com...] (click Top 10 Parent Companies)

Maybe not the answers you're looking for, but as mentioned, it's very unlikely we'll ever get valid data.. BUT let's wait for ThomasB to step in as he's "in the know" about Germany :)

4:33 pm on Jan 23, 2005 (gmt 0)

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joined:Nov 17, 2004
votes: 0

Thanks for the first (and fast ;-) ) answer.
I feared there won't be a lot reliable information, so I will keep that part of my essay very short.

Ive been following discussions on various SEO forums for some weeks now and still I find surprising new facts and tricks every day.

Id like to work in a SE/SEO/Marketing-related company one day, so I try to soak up as much in-depth information as possible. I think these forums are a perfect place for that :)

//edit #1: just saw theres a big difference between Nielsen 55% and Webhits 77% estimation of Google usage.

2:20 pm on Jan 24, 2005 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:Dec 5, 2002
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Hi Chris,

Also a warm welcome from me to the European forums at WebmasterWorld.

As Rumbas already explained it's generally very hard to find good data about SE usage and especially numbers about the userbase.

I generally use the following sources to estimate the actual number:
Webhits [webhits.de]
Etracker [etracker.de]

Both are counter services that a lot of people use and are mainly used within german speaking websites. The only disadvantage is that a lot of SEMs use these counters as well. And due to the fact that they mainly optimize for Google the data is a bit wrong as well.

The Nielsen numbers are no SE usage data imho. That's probably why they're so low.

I hope I could add a bit more information to what Rumbas already said.


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