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In my case Kelkoo went from referring a few dozens clicks a day to well over a thousand, which is odd as we were listed with Pangora (the previous Yahoo UK shopping product listing partner). However, after phoning Kelkoo I was assured this spike is due to the Yahoo integration.
Sadly, this traffic is not converting, and I'm starting to wonder if something is rotten in Denmark on this one...
Not doing any special promotions or placements, just plain old vanilla product feed listings.