Welcome to WebmasterWorld Guest from 18.104.22.168
Forum Moderators: open
Currently we're using GG Adwords and Espotting.de, but am not managing to spend our relatively small budget.
I understand that GG has just taken T Online from OV. How does this leave the PPC market in Germany?
We've got budget to spend, but can't seem to spend it (effectively) quickly enough!
I have to agree though, loosing T-Online was a heavy blow to Overture. Germany is now more than ever Google, Google, Google. For SEM this is a very awkward situation.
There is still Qualigo, but that's second tier and will not bring the traffic volume you are looking for.
No, it's just another avenue to take.
The main problem with PPC in Germany still is volume vs quality. It's easy to spend a big budget on branding via PPC, but buying really qualified traffic results in very precise targeting and consequently much less spending.
As Heini pointed out, you CAN keep searching, but there are no other PPCs in Germany worth your money, just the three mentioned above. Take it from a local. :)