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Lycos on Dutch radio

     
9:27 pm on Jul 8, 2003 (gmt 0)

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I heard a Lycos commercial on a Dutch radio station this morning. Don't know if this was new. Interesting to see if it increases their user base / referrals.
9:35 pm on July 8, 2003 (gmt 0)

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Well, it does make more sense than a TV ad, since many people listen to radio while surfing, but not too many watch TV.

I remember some search engine doing a lot of TV commercials in France some time ago (can't remember which though, goes to show how good the ads were).

9:36 pm on July 8, 2003 (gmt 0)

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Mm, interesting to see they still have an advertising budget ;)
Seriously, Lycos Europe has had it's second major network wide redesign launch lately, they have obviously a revised paid submission model in the works: there's still life in that old dog.

Taking into account the unclear financial and ownership situation at Lycos this is somewhat surprising.