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A Journal du Net article [journaldunet.com] now claims France will be next in line with Content Ads, starting with the tripod sites at Lycos.
More importantly, the article states the Adsense programme is going to be rolled out in 2003 in UK and Germany, later to be followed by France.
While I'm not convinced the Content Ads will have a great impact, as long as they are restricted to only a few sites, I certainly thing Adsense has the power to shake up the adcvertizing landscape in Europe.
I do wonder your reasons for this statement..
>>as long as they are restricted to only a few sites, I certainly thing Adsense has the power to shake up the adcvertizing landscape in Europe<<
are you saying that allowing adsense onto small niche sites will devalue it, or reduce it's significace in Europe, or indeed worldwide?
I don't see the Content Targeted Ads programme having a huge impact, as long as the outlets are restricted to only 5 or 6 sites, as it is in Germany right now.
The Adsense programme however has the potential to make it big from the start IMO, as per it's very nature it has to be released on a broad scale.