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Italian search engine traffic - what's in your logs?

     
10:31 am on Apr 2, 2003 (gmt 0)

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WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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We had a fantastic thread on german search engine traffic [webmasterworld.com] recently, which really brought the german traffic down to real life figures, derived from our members own logfiles.

I wonder if we could get a similar thing going for people targeting Italy. What do your own logs tell you - does Google dwarf every other engine? What about Arianna? Which engine and portal gives you how much traffic!

1:08 pm on Apr 2, 2003 (gmt 0)

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I took a quick pull from a very large multilingual site. One month, B2B, not very optimised, %:

Google.it/com -- 86,74
Msn.it -- 8,01
Vivisimo -- 2,21
Tiscali.it -- 1,66
Altavista.it -- 0,83
Yahoo.it -- 0,55

Arianna not on the radar what-so-ever even though the site is doing reasonable well in the serps.

Did I miss any?

2:10 pm on Apr 2, 2003 (gmt 0)

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Rough numbers:

google.it: 62%
msn.it: 19%
tiscali.it: 6%
yahoo.it: 6%
lycos.it: 2%
virgilio: 2%
libero: 1%
others: less than 2%

10:47 am on Apr 8, 2003 (gmt 0)

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Last 3 months of 2002 from a website online and quite well optimized since 2 years ago:

Altavista (it, com, es, fr) - 3,427%
Arianna - 25,337%
Dmoz - 1,224%
Excite Italia - 1,346%
Fast - 0,245%
Godado - 0,490%
Google (it, com, ch, fr, co.uk, ie, nl) - 41,369%
IlTrovatore - 0,245%
Jumpy - 0,612%
Lycos Italia - 1,591%
MSN (it, com, br, co.uk) - 3,182%
Netscape - 0,122%
Shinyseek - 0,734%
Supereva - 0,734%
Tiscali - 2,815%
T-Online - 0,122%
Virgilio - 9,792%
Yahoo! (it, com) - 6,609%

From my experience Arianna goes well when it's present (20 - 25% in avarage).
In other project I've seen a major impact from Virgilio (even about 20%).
Yahoo! never exceed 10%
MSN not very well in this case; in others about 10%.

P.S. GREAT THREAD!

[edited by: heini at 10:51 pm (utc) on June 1, 2003]