PPC and PFI in Europe

anyone know of any good ones?

[elmaestro]

Does anyone out there know of any decent PPC or PFI providers apart from the usual suspects:

PPC:
Overture
Espotting
Google AdWords

PFI:
Inktomi
Fast
ALtavista
Teoma

Any help would be much appreciated!

[heini]

PPC is yet to fully arrive in Europe. ES, OV and G do what they can to get it going. Godado in Italy, and Qualigo in Germany, Switzerland, Austria, and Netherlands are two minor players, who were first but have not taken off (yet).
Situation is different in the UK though.

For PFI I would take a look at the Euro chart [webmasterworld.com].
Main PFI SEs are Fast and Ink, perhaps in the future AV's programme will be worth the money.

PFI to directories can be a worthwile investment in local markets.

[illich]

There is one PPC operating in Czech Republic and Slovakia:
[etarget.cz...]
[etarget.sk...]

Has some major partners now:

Tiscali.cz
Quick.cz (Czech Telecom)
Redbox.cz (Contactel)
Volny.cz (Video On Line)
Szm.sk
Atlas.sk (clone of Atlas.cz)

In Czech Republic and Slovakia, Overture and Espotting don't operate. Google Adwords can be used, but czech webmasters usually don't know it.

[heini]

Hello Illich, welcome to WebmasterWorld!

Thanks for that info. Could you tell us a bit more about etarget? Is it PPC Overture or Espotting style, with bids on keywords? Do they offer a keyword tool?

And how large are the partners you listed, do they belong to the major portals?

[illich]

Could you tell us a bit more about etarget? Is it PPC Overture or Espotting style, with bids on keywords? Do they offer a keyword tool?

It's usual PPC, but it displays only top 5 results. Minimum bid is 3 SKK (~ 8 US cents) or 5 CZK (~ 16 US cents). Everyone gets free 100 CZK/SKK to try it.

There is an "optimize" button which gets you to top spot for all keywords (one time option). They don't have keyword suggestion tool, but the operators are helpful (but probably not used to foreign-language advertisers).

And how large are the partners you listed, do they belong to the major portals?

Czech top 3 portals (Seznam, Atlas, Centrum) use their own system (pay per month, often not very cost-efficient). Portals who use eTarget (Redbox, Tiscali, Quick) are #4 - #6 czech portals. Volny.cz is maybe #7, i'm not sure...
In Slovakia, szm.sk is #2, atlas.sk is #4 (i think). Others are quite small.