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Altavista to sell keywords and express crawling.

Nordic area testbench for new SE money making schemes

11:41 am on Oct 29, 2000 (gmt 0)

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Altavista Nordic is planning to sell keywords, express, sheduled and dynamic page crawling and highlighting of search replies. The sensational news was revealed by an Altavista executive Mats Bäckman, business development manager of Av Nordic, during the Internet Marketing Conference in Stockholm Oct. 26-27.

Altavista now claims to have 30% of the SE market (exkl. directories) and does 50 million searches per day. The figure would put the total number of searches in spidered indexes to about 167 million per day. Add searchable indexes such as Yahoo, and total SE activity would be in excess of 300 million searches per day. Altavista also said that they will have 35 country specific indexes by July 2001.

Altavista Nordic will work as a testbench for AV:s new money making schemes and will soon have more functionality than altavista.com. The Nordic countries all have about 50% of their populations online, but are still manageable in terms of absolute numbers (10 million users), so the whole thing is similar to Broadway shows having trial openings in New York's surrounding countryside.

Altavista's plan for a keyword service is a heaven sent opportunity for webmasters to gain access to the world's largest single database of non-English keywords. No prices have been revealed as yet. Keyword databases not only take the guesswork out of site construction, it also provides a superb editorial tool by giving invaluable insight into what people are looking for and also reveal how people misspell words when searching.

No detailes were revealed regarding express and scheduled crawling, nor how the deep spidering into databses will take place.

The four Nordic engines owned by SoL Scandinavia Online, kvasir.dk, kvasir.no, evreka.se and evreka.fi are currently beta testing internally a free keyword suggestion tool, where language, timeframe and keyword can be set, Mikkel Svendsen of Kvasir.dk announced at the IMC conference. Input from SEO people is welcomed: Mikkel@a.sol.dk


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