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The Great Scandinavian Survey

Real life stats from scandinavian search engine referrals



4:07 pm on Jan 20, 2003 (gmt 0)

10+ Year Member

Hello Heini,

I do understand the problem with Nielsen and others. Maybe this sample weblog helps to rank the finnish search services a little bit:

web log 1.Jan 2003 - 19. Jan 2003

Referring search engines, total 16412

11,490 google.fi
2,632 google.com
837 search.msn.fi
476 haku.www.fi
457 suomi24.fi
424 soneraplaza.fi
25 yahoo.com
24 altavista.com
11 fennica.net
10 google.be
10 search.msn.se
7 netscape.com
3 alltheweb.com
3 google.fr
1 passagen.se
1 google.ch
1 google.nl

split from this thread on finnish search engines [webmasterworld.com]

[edited by: heini at 5:33 pm (utc) on Jan. 20, 2003]


5:40 pm on Jan 20, 2003 (gmt 0)

WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Great info Risto.
Lets make a survey among our scandinavian members: Which search engines/portals bring the traffic - who are the real players?

Real stats on search engine reach are nowhere to get on the web. Nielsen et al only cover the overall reach, which unfortunately says nothing about the traffic the engines generate for web promoters.

What we need is real life stats, which can only be derived from real life logfiles.

We do have some stuff scattered accross the forum already, lets bring it together.

So dear members from Scandinavia: look at your logfiles, share your stats - lets do the Great Scandinavian Survey!


6:15 am on Jan 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

top Finnish referrers on our site for December


the top two are big numbers (tm)


8:03 pm on Jan 20, 2003 (gmt 0)

10+ Year Member


kolumbus.fi is not a search service anymore. They are an ISP. I guess that your Kolumbus referrers are links from somebodys pages under kolumbus domain, something like kolumbus.fi/webpromotion. The url of kolumbus directory and portal is: [elisa.net...] and they only have a not_so_very_good directory with google search opening in a new window.

info on Estonia outsourced:

[edited by: heini at 9:32 am (utc) on Jan. 21, 2003]


10:17 pm on Jan 20, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Here's some numbers from a few sites that are fairly well positioned in these countries. I've left out Google at this point, as we're mostly interested in local engines and directories worth working on:

Jubii - 73%
SOL - 14%
Yahoo - 12%
ATW - 1%
AV.dk - 1%

MSN - 37%
Evreka - 21%
Yahoo - 16%
AV.se - 13%
AV.com - 13%

Kvasir - 75%
MSN - 22%
Yahoo - 3%
ATW - 1%
AV - 1%

If we did include Google, it would probably hit the #1 spot in most countries. In Norway however, Kvasir and Startsiden (if you get in) are larger than Google. How about that?

In Denmark they come in #1 above Jubii. Sweden I'm not so sure about as the above numbers reflect sites in a nice market not huge in Sweden.

What about it fellow Scandinavians? Show us your stuff ;)


9:41 am on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


Kvasir : 55%
Google : 22%
MSN : 10%
AV : 2%

The Kvasir figures is the total number of refferals from Kvasir. This figure is made up of results from the directory part of Kvasir (the first 5 results) and the search engine part of the results. ("frisøk" from Fast)

So what we get from Kvasir is a mixture of directory results and Fast results.

troels nybo nielsen

11:49 am on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

> the problem with Nielsen

The one with the J-name, I hope? ;)

I cannot give you any numbers because of the way my statistics are generated.

But Google and Jubii are generally fighting about being the main supplier of visitors for my websites. It differs somewhat from site to site. Some of my sites have strong positions in Jubii with well chosen keywords and significant descriptions and with titles high in the alphabeth. Others have not. Such factors may have a high impact in directories and are difficult to change. And it is just a fact that sometimes a directory simply does not have a category where your website would fit naturally.

Yahoo are a clear third. The directory gives a decent number of visitors, but their Google search gives more. And this number shows a significant growth.

As my sites are getting stronger positions in Fast I am getting more referrals from Sol. But I sure wish they would build a good directory again.

One of our largest portals in Denmark is Ofir, but it is common knowledge among webmasters that they don't generate any significant traffic from their directory. To my surprise I am now getting a really strong growth in referrals form Ofir.

Msn send a decent number of guests from Inktomi-searches. Next to nothing from their directory.

There are a few visitors from Kvasir and Evreka/Passagen. I surely would like to see the directories and search engines do something seriously about inter-scandinavian traffic. The potential ought to be enormous.


12:08 pm on Jan 21, 2003 (gmt 0)

10+ Year Member


Jubii - 73%
SOL - 14%
Yahoo - 12%
ATW - 1%
AV.dk - 1%"

Who is ATW, and is AV.dk Altavista? Pardon my lack of knowledge...

Also, I think msn.dk is quite a major player in DK.

troels nybo nielsen

12:14 pm on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

ATW=Alltheweb (Fast)


12:27 pm on Jan 21, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Yes, ATW is Alltheweb.com (FAST). AV.dk is dk.altavista.com.

You're right Ivana, MSN.dk is quite a players as well, thanks.
Unfortunately the sites mentioned above is not listed probably in MSN.
I'd say MSN is in the top 5 and very much woth spending some time/effort on.


1:31 pm on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I have been checking the refferals of 40 corporate clients who all have a domstic customer base. The figures in my previous post are average figures from theese 40 sites.


9:48 pm on Jan 21, 2003 (gmt 0)

10+ Year Member

If I have calculated right, Risto's log show a huge 87% Google dominance.

67% of the search engine referrals to my finnish site come from Google. 25% come from engines powered by Inktomi and about 5% from Altavista. My site is not in the Fast database, so I get zero traffic from suomi24.

What do you think, is Finland the most googlized country in Europe?


8:53 am on Jan 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

What do you think, is Finland the most googlized country in Europe?

You cannot make any conclusions based on a small sample of sites. In order to do that you need figures from a much larger sample.


11:24 am on Jan 31, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Just grabbed some numbers from a Danish site where I've NOT done any directory listings yet. Only ODP. The site receives quite a large ammount of SE (robot) referrers (+20K) monthly:

Google - 62.69%
Yahoo - 16.67%
SOL Søg - 6.26%
TDConline - 5.47%
MSNSearch - 4.93%
Jubii Verden - 1.50%
Altavista - 0.21%

Troels you mention Ofir.dk and I agree there's a very long time between seeing referrers from them in my logs. However you seem to see them picking up? How much?

troels nybo nielsen

8:29 pm on Feb 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

For one of my domains it's about 3% of the total number of referrals from SE's and directories. This is a new tendency that I only detected in january. It may have to do with a changed design on Ofir. I am not quite certain as to the nature of this change, but I believe that Ofir have given their directory more prominence.

The mentioned domain contains a number of websites that all may be called "cultural". This may be of some importance as I believe that Ofir have a larger number of intellectual users than the other large danish portals.

I might also add that these websites have good and relevant listings in the directory in categories where they fit well. This is rather important. Some of the websites are not listed in MSN, and in Jubii a couple of them have really bad listings.


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