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Yahoo Europe Goes Google

     
11:34 am on Dec 17, 2002 (gmt 0)

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[de.search.yahoo.com...]
[uk.search.yahoo.com...]

Default Google SERPS on all Yahoo's except UK?

You saw it first on WebmasterWorld

(tipped off by rumbas)

11:36 am on Dec 17, 2002 (gmt 0)

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Finally - great news!

Ok, ok before the moaning starts: I really expect this to bring up the traffic coming from Yahoo in germany, which was nothing compared to US.

11:41 am on Dec 17, 2002 (gmt 0)

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He swings and he hits once more ;)

Tor

11:46 am on Dec 17, 2002 (gmt 0)

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Excellent news Brett (and Rumbas). Our travel related clients will surely benefit from this change! :)
2:14 pm on Dec 17, 2002 (gmt 0)

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Not excellent news for us Yahoo optimisers :-(

Still, it's only Europe.

On the bright side, at least the UK, Canada, Australia & New Zealand, as well as Asia among others, are still playing ball :-))

2:22 pm on Dec 17, 2002 (gmt 0)

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Well, not yet in Italy :

[it.search.yahoo.com...]

2:26 pm on Dec 17, 2002 (gmt 0)

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Or Spain either - he he :-)

Tor

2:33 pm on Dec 17, 2002 (gmt 0)

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I think it`s only a matter of time before it Google SERPS both in Italy and Spain as well...
2:38 pm on Dec 17, 2002 (gmt 0)

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Tor, I think so too.
2:44 pm on Dec 17, 2002 (gmt 0)

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France neither:
[fr.search.yahoo.com...]

(17 Yahoo results)

3:48 pm on Dec 17, 2002 (gmt 0)

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Bien joue la France :-)
3:54 pm on Dec 17, 2002 (gmt 0)

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The way I see optimising and Yahoo in Europe ( at least where Y does paid inclusion):
The sites which are in the directory should easily come up on top of Google, and not just on two or three phrases but on loads of searches. Plus I expect Yahoo search getting more users, or users doing more searches at Yahoo.
I'd loved Yahoo to have taken Fast or someone on board (eggs/basket), but as it is I think I'm going to benefit.
4:29 pm on Dec 17, 2002 (gmt 0)

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Incredible news, Brett (and Rumbas) I guess this means for those of us getting interntational traffic that really didn't know what to do with, we should expect more? :)

Perhaps it's time to actually think about selling to Europeans, then...hm. This will work very well.

4:34 pm on Dec 17, 2002 (gmt 0)

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Great news for me ... but I'm with Heini on the egg/basket issue. I am much too dependant on Google. Oh well, take it while you can I guess!
5:16 pm on Dec 17, 2002 (gmt 0)

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What happens to their eSpotting results?
5:39 pm on Dec 17, 2002 (gmt 0)

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Espotting results will still be shown on top.
7:52 pm on Dec 17, 2002 (gmt 0)

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That means that we will not see .com and .net on Yahoo Deutchland and others only .de, that must hurt business for those who have visits from around the world, but only got a .com domain.

zeus

9:43 pm on Dec 17, 2002 (gmt 0)

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Zeus, the results displayed at Yahoo.de are identical to those from Google.de, set to pages in German language.
TLDs are not involved at that point.
The funny thing is of course that Google started messing with their way of determining origin of pages. Since a couple of months the error ratio has increased dramatically. You'll find in any given search lots of pages in different languages - searches restricted to german language, even in the top spots.

Apart from that, yes, only in advanced search modus Yahoo users are given the option to search in all or in other languages.

10:37 pm on Dec 17, 2002 (gmt 0)

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Ok thanks, Now Im happy that I have begun to work on my 2 new german sites.

zeus

11:10 pm on Dec 17, 2002 (gmt 0)

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Ok now UK yahoo has the google result.

zeus

11:23 pm on Dec 17, 2002 (gmt 0)

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Not for me!
9:05 am on Dec 18, 2002 (gmt 0)

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Well just checked my logs and no noticeable difference albeit 1 day. The results on yahoo.de were terrible for my area and now we are #1 ( rightly so ;) )

All other languages looking good too but I am not really sure that this will have a great impact as the results have been so bad for so long that most people have already jumped ship to google anyway.

10:01 am on Dec 18, 2002 (gmt 0)

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Um...I thought Yahoo ued Google already? I am missing something here?
10:25 am on Dec 18, 2002 (gmt 0)

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Same old .uk for me too.
Josk, the difference is G results are now shown before the directory results.
11:39 am on Dec 20, 2002 (gmt 0)

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Yahoo UK currently defaulting to Google SERPS - bad news for some though, all .coms filtered out for UK only results.
1:15 pm on Dec 20, 2002 (gmt 0)

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It's now available in Yahoo! France too.
2:00 pm on Dec 20, 2002 (gmt 0)

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Wow, Germany, France and UK, this is really getting interesting!

I have never seen such a single big egg before in my basket, and its not even Easter.

2:09 pm on Dec 20, 2002 (gmt 0)

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> It's now available in Yahoo! France too.

It's now available in Yahoo! Italy too.

results are filtered in this order:

- Mainly .it dominions
- pages in italian language of other TLDs (.com, .org etc.)

3:43 pm on Dec 20, 2002 (gmt 0)

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I am really hoping that this is just an experiment which will be reversed ;) . Otherwise all the money for express inclusions would go waste .. and one of my sites was really ranking well in yahoo directory results.
10:10 am on Dec 21, 2002 (gmt 0)

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There now appears to be no reason to pay for a Yahoo listing - strange business model if you ask me! Still, it will save me a grand or two per month.
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