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Looksmart success stories?

Is anyone happy with new L$ format?

         

crobb305

1:48 am on May 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For my market, $.15 a click is rather cheap. I am considering trying the new L$, but I am still concerned about the fact that this is new for them and they may not have decent/accurate tracking yet and that there could be a lot of illegitimate click-throughs. Anyone have any positive stories (i.e, higher traffic with decent conversion, etc)?

Thanks for the input.

skibum

3:03 am on May 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't trust their click numbers. One buddy put $150.00 in his account and was immediately charged for a little under 400 clicks before the listing was even in LookSmart and therefore not in MSN or any of the other partners. Call it whatever you will, but it doesn't inspire confidence.

Zeal is good, however, for those who qualify for non-commercial categories.

(edited by: skibum at 4:18 am (utc) on May 9, 2002)

discod

3:05 am on May 9, 2002 (gmt 0)

10+ Year Member



There's Google and there's Giggle. Here I giggle.

feeder

3:20 am on May 9, 2002 (gmt 0)

10+ Year Member



Click numbers can't be verified, you have to take Looksmarts word for it.

My logs don't tally.

Make of it what you will.

eljefe3

3:35 am on May 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>One buddy put $150.00 in his account and was immediately charged for a little under 400 clicks before the listing was even in LookSmart and therefore not in MSN or any of the other partners. Call it whatever you will, but itdoesn't inspire confidence.

I also placed $$ into the account and checked the clicks. 24 hours later the clicks had all been used up even though the site never appeared in MSN or looksmart. I then checked my logs and there wasn't a single click from L$ or their partners.

I then wrote in to L$ and surprisingly they answered within 24 hours only to give me the generic cut and paste answer about their click tracking etc. In this answer they even talk about the unreliablity of 3rd party tracking software.... My logs come directly from the server so this isn't the issue.

I then wrote back with the "additional funds received" email showing the date I added funds and then sent them a copy of my referrer logs. I can't wait to see what they say!

skibum

4:18 am on May 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



While 3rd party ad serving is not perfect, it is pretty accurate and Overture numbers come in below what 3rd party ad tracking measeures 99% of the time. I doubt that L$ would, and that's at least one reason they won't let people put them in. Maybe they don't have the technology, but even the most backward media properties can get tags setup with a little coaching.

sparrow

4:50 am on May 9, 2002 (gmt 0)

10+ Year Member



I had L$ put the trailing "?source=looksmart" on my URL, I now can tell me my listin gis clicked.

Have you tired doing this?

toolman

5:55 am on May 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm having tremendous success with this. Now that all the directory listings have said "forget you" my INK listings are sitting pretty. It's great.

Good riddance and Bon Voyage L$.

angiolo

7:27 am on May 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> I also placed $$ into the account and checked the clicks. 24 hours later the clicks had all been used up even though the site never appeared in MSN or looksmart. I then checked my logs and there wasn't a single click from L$ or their partners.

I think that you can sue them.
It should be easy to proof it!

It seems to me they are acting like a snake businessman that is not showing the prices in the shop: when you ask for pricing you are asked to show your wallet! more you show, more you pay.

Napoleon

8:06 am on May 9, 2002 (gmt 0)



Hey... if 15c seems cheap in your market, consider this: You can't control exactly which keywords people hit you with.

Not such a great deal then eh? Assuming of course that you are willing to deal with such a company in the first place.

I for one would never touch L$ again even with a 500 million mile long barge pole!

nell

6:16 am on May 23, 2002 (gmt 0)

10+ Year Member




"Activate your account today, and we will email you a coupon . . . "

Looksmart are now in the "discount" stage of their dynamic gameplan. They are now offering "coupons" !!

They probably came up with that idea when the Dominos delivery man showed up at lunchtime and asked if they had one. They immediately called a high level board meeting (Dominos man attending in consultation) and made the executive decision.

They should have called in the RotoRooter man for consultation instead.

sparrow

12:08 pm on May 23, 2002 (gmt 0)

10+ Year Member



>>Looksmart are now in the "discount" stage of their dynamic gameplan. They are now offering "coupons" !!<<

When L$ first went PPC, the email we recieved included a discount coupon. I believe the coupon has been there since the beginning.

We at least I used last month when I went ahead and activated the account.

Laisha

3:17 pm on May 23, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Now that all the directory listings have said "forget you" my INK listings are sitting pretty. It's great.

Same here. :)

My email on 4/18 included a recommendation that I set my monthly budget to $3,600 based on the traffic performance.

This is just ONE of my clients' sites, and it is admittedly THE definitive site of its sort; the "official" site, as it were. For more than 2 years, it was the #1 result for the search term "money."

Right. That's what I want to pay for. NOT!

Oh, wait. That's not a positive story...sorry. Never mind. :)

I must tell you, though, that the site was supposedly removed from the database, it's still on the first page of MSN for that query. No drop. No penalty.

WindSun

2:32 am on May 24, 2002 (gmt 0)

10+ Year Member



I strongly suspect that L$ cannot really afford to remove all the unpaid or behind payment listings.

If they did, what was left would be a skeleton data base without much in it.

I was looking through their listings a couple of days ago, and the vast majority are old presumably grandfathered sites. We have a listing in there from 1998 :)

Meredith

3:27 pm on May 30, 2002 (gmt 0)



I was just curious if anyone has given the LookSmart "Large Business Listings" offer a try. I'm looking into it now. It's a whole new ballgame when compared to the Small Business Listing program. Has anyone hopped in the LKSMT Large Business Listings yet and if so are there any comments, concerns, successes? Thanks!

cyberbear

4:32 pm on May 30, 2002 (gmt 0)

10+ Year Member



You got it Toolman. My inktomi listings are sitting pretty. In addition, my new sites have been getting free inktomi listings.

I say dont waste your money on Looksmart and if you have money to spend, better to spend it on Inktomi and Overture.

jatar_k

4:41 pm on May 30, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Welcome to WmW Meredith

We got a few quotes for the big business programs but they were in january and februaury so they may not have been exactly the same. We didn't go for a full program because they were just too expensive for the clients who were interested. We did do a portion of it and spend a couple thousand getting extra url's listed with amazing results. I admit though, this was before the PPC so I don't know how the pricing or effectiveness will have changed.