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LookSmart to buy Wisenut!

Paid spidering to be launched.

     
9:14 am on Mar 12, 2002 (gmt 0)



This sprung out at me this morning about LookSmart and WiseNut [money.iwon.com]

Not good news for Ink, I fear!

9:17 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Damn I was hoping that wisenut would competition top Google oneday

DaveN

9:20 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well It had to happen i guess.. First Teoma and then Wisenut.. the little babies of the free relevant listings industry are gone.. leaving Google un-assailed and untouchable.
9:22 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



beat me by 8mins MMT! LookSmart Press Release [corporate-ir.net]

...announced that it has signed an agreement to acquire privately held WiseNut, Inc., in a stock transaction valued at $9.25 million.

[wisenut.com...]

9:22 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Looksmart?
Bummer
9:25 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



$9 Million? Wow. That sounds high - very respectable in this age. Nice work WiseNut!
9:29 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member littleman is a WebmasterWorld Top Contributor of All Time 10+ Year Member



WiseNut in a stock transaction valued at $9.25 million.

It is not cash but a stock deal, the numbers are arbitrary.
9:37 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



So, will Google get the boot at L$.co.uk?

Or will the future bring different secondary results on different local Looksmart's?

L$.com - Wisenut
L$.co.uk - Google
L$.fr - Inktomi
Etc..

9:52 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have mixed feelings.

It would have been nice to see Wisenut go the same route as Google - but I couldn't see it happening. Good though it was, Wisenut was not sending me any traffic.

If Looksmart are able to keep it relevant (I know - unlikely) but promote it enough to get some decent traffic it may still prove to be a valuable extra traffic stream for those sites which are too dependant on Google.

I guess it all depends on how much they want to charge.

9:55 am on Mar 12, 2002 (gmt 0)



I note that the article at iwon [money.iwon.com] calls Looksmart a "Sanfrancisco based company". I thought they were Australian. I think Alta Vista missed a trick there - I seem to remember having a bet with Makemetop that AV would buy WiseNut. I lose again...

Dixon.

10:04 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member



4eyes, i get the feeling that LS wont keep the brand but simply use the "brain" to improve relevancy in their LS databases. Maybe im wrong. If so for those already in LS or considering paying LS for inclusion, an existing Wisenut high ranking is good news. I guess for those who are not in LS or cant pay, it does not matter to much. Im guessing LS will drop the actual Wisenut database and use the Wisenut algos to rank only paid sites.
10:15 am on Mar 12, 2002 (gmt 0)



I think they are saying they will keep it going.

>that includes a scalable billion document index...

That seems a tad more than the listings in L$ - no matter what their coming expectations may be!

10:27 am on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member



MMT.. interesting.. should have read the article.. I wonder now how they are going to separate the "paid" from us "free-loaders". Just put the paid ones on top? But that wouldnt help with relevancy yes...? Or maybe they will keep and run a separate database with Wisenut, but then they are competing with themselves..

This will be an interesting development to follow...

curiouser and curiouser..

11:24 am on Mar 12, 2002 (gmt 0)

10+ Year Member



LookSmart?

Seems more like LooksRich To me.

Greektomi

2:15 pm on Mar 12, 2002 (gmt 0)



A definite downer from me... we all know L$ too well. Relevency means absolutely nothing to them - nothing at all. This is just another avenue for them to subvert in one way or another as they chase tomorrows quick doller.

We may well get initial indications and claims to the contrary, but my money is on bait and switch in no time at all.

2:42 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I would hate to see Look$mart screw with WiseNut but they will. They'll probably just make some other paid inclusion and ruin the engine.

Unless there was no hope for WiseNut to survive, it's surprising that they took 9 mil in Look$mart stock. It routinely fluctuates between a couple bucks and almost zero. They should have demanded some cash! - $299 per URl and .50 per click.

3:13 pm on Mar 12, 2002 (gmt 0)



>I would hate to see Look$mart screw with WiseNut but they will. They'll probably just make some other paid inclusion and ruin the engine.

Skibum, I fear you are right. What a bummer.

5:09 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member eliteweb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Odd thing is I never got any traffic from Wisenut, I meen I was #1 for all my search terms just no traffic.

Wisenut is a well programmed/established search engine I hope its not another one to goto h3ll. I think these people are buying them out so there isnt any competition, own the little guys before they make it big.

(edited by: EliteWeb at 5:33 pm (utc) on Mar. 12, 2002)

5:29 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



LookSmart has been shopping for an inhouse search solution for a very long time. It was no accident they used Fast/AllTheWeb's software...
5:41 pm on Mar 12, 2002 (gmt 0)

10+ Year Member



How old is wisenut?

Damn shame to just sell-out like that! I thought they had a real position like Google. I second "Chiyo" post..L$ will just use the brains..

Oh well! Again, thanks Google for keeping to most of your values!

Spinner

5:45 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



WiseNut was founded a year ago and went live last fall.

[wisenut.com...]

7:01 pm on Mar 12, 2002 (gmt 0)

10+ Year Member



What search engine do YOU use?

How many of us can honestly say we used LookSmart or Wisenut in the last couple weeks? Maybe we know better, but honestly... We all probably use Google. I know I do, and I do alot of searching of my own.

The reason these smaller engines are dieing is because they are underexposed and underappreciated. It's kinda scary to think about... We're all relying on Google / Yahoo for our traffic. We're playing in their court, and they can take their ball home at any time.

At least they're honest. I'd hate to rely on crappy LookSmart, whose sole intention is profit. Don't get me wrong, that's why we're all here, money, but sometimes people get a little greedy, and lose site of their true representation. I'm rambling...

I love Google, and would love to see some competition to make them run for the money, but the hard truth is, we're not going to see that until we all start using these small, up-and-coming engines.

-meannate

7:04 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



>who use Wisenut

Me, about every day. They have a very good algo. imho. Like Google, it is a touch corporate heavy, but they have done an excellent job for a first build se.

7:11 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member



yep.. we use google most for non-professional (ie not checking rankings or competitors!) searches, but Teoma, Wisenut and FAST for backup.. every day.

The only reason Wisenut was not delivering traffic was that it was not promoted - similar to most of the excellent resources on the Net.

7:48 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




I am in no way a LS fan, but I see this as a very positive move. Obviously, LS has plenty of people on staff who are quite capable of ruining the quality of Wisenut, but I don't think that will happen.

I've been wondering how long it would take someone to figure out that a company that provides backend search solutions that can offer both human reviewed directory results, AND traditional crawler based results would be an extremely powerful company. When you consider the fact that LS already has working relationships with major portals, It seems quite feasible that some of them may switch to a full LS solution. (Ink should be very worried about this deal. MSN running LS/Wisenut seems highly probable down the road).

Yes, we will need to pay in some way, but this deal combined with Ask's big Teoma push sets the stage for a much more balanced search engine market place in the near future. And that is something I would love to see. As much as I like Google as a search engine, I don't like living in a Google only world.

Both Wisenut and Teoma are good enough to stand toe to toe with Google. I just hope that their new owners have learned enough from Google's success to know that the worse thing they could do is to start making a bunch of chances.

I'm keeping my fingers crossed.

9:20 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Most Internet search engines do not provide personalized, content-specific search results. WISEwarp2 .... is a search engine middleware tool for customizing search results. It will empower portals to increase revenue by offering Pay-to-Play and Pay-to-Display options. It will also enable portal users to personalize, aggregate and rank search content.

source:www.wisenut.com/corp/about_technology.html [google.com]

Makes you think...sounds like Looksmart could find that useful.
Has this been in effect on Lycos.Japan?

9:41 pm on Mar 12, 2002 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>traffic

Ummm... I've said it a before, I get a little traffic -pretty much daily now- from Wisenut.

>Ink should be very worried about this deal.

Ditto.

9:47 pm on Mar 12, 2002 (gmt 0)

10+ Year Member



Wow, Look at that stock price shoot up. Looksmart stock took the new very well, Looks like that $9M in stock is now $15M.
9:59 pm on Mar 12, 2002 (gmt 0)



>>who use Wisenut

I know Joe Public hasn't heard of it - but since the great PR0 campaign of Google, I've found Wisenut (and ATW and Teoma) a pretty good (and a little better) deliverer of accurate SERPs.

I've managed to convince a few people to change - the same way I did with Google 2 years ago!

10:49 pm on Mar 12, 2002 (gmt 0)

10+ Year Member



With Google using ODP, I would love to see a Wisenut/Looksmart set of SERPs

This 38 message thread spans 2 pages: 38
 

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