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"Amidst a lot of talk about convergence, we continue to develop effective programs that will increase the interactivity between NBC and NBCi..."
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Take a look at two surveys of the public's use of NBCi:
December 2000 [top9.com] (not even listed)
March 2001 [top9.com]
FWIW, my most popular site lines up well with the March Top9 survey, with the exception of Google and About -I'd interchange them.