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cold call from a directory

received a cold call from salesman at a directory

3:37 pm on May 15, 2006 (gmt 0)

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I have just completed a website and am looking to promote it. I wondered if anyone have any experience with directory promotion packages like this? Or know if this is a good idea?

I was called and offered the following deal to be listed on their directory with the options listed at the bottom.

They dont seem to deal with Google though, which I guess has the lions share of traffic...

Cost was:
- One off Fee of £150
- Monthly charge of £30

- A GUARANTEED first page priority listing to advertise your business on the directory - making your business stand out from the competition.

- A personalised "www." name to host your directory website which is yours to keep for life (subject to annual payment to the government registrations body).

Association with a national advertising campaign - including regular appearances on National & Sky TV and many other forms of advertising such as billboard posters & buses.

- Ongoing support from our customer services team. Keywords: buy cdís on line,cdís cheap cdís, buy music online, music, online music store, dvdís buy dvdís online, dvdís online.

- Sponsored Links on Search Engines Ė guaranteed first page listings through the directory on Yahoo, MSN, Lycos & Wanadoo



[edited by: skibum at 4:29 am (utc) on May 18, 2006]
[edit reason] removed specifics [/edit]

1:48 am on May 19, 2006 (gmt 0)

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If you live all your life on the assumption that every cold-caller is a scammer pure and simple, I flat guarantee that you won't EVER miss out on ANY bargain deal.

The racket here is: someone is banking on a small percentage of victims not noticing the continued drain on their bank account after they figure out how little practical use this "directory" actually is for them. Oh, it's an extremely good racket, for people with more glib than conscience.

If you want to pick directories to get into, stumble around the internet like a real customer -- and try to get into the ones you find that way.

2:21 am on May 19, 2006 (gmt 0)

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I don't see the point in paid inclusion in to directories?

Perhaps your national yellow pages .. but that is all I go for...

If you are dealing in sales then you will get a much better ROI by advertising in print .. just because you are online does not mean everything should be done online..

And your time may be better spent in link development or banner ads or I've heard Adsense are doing ok ;)

10:48 am on May 19, 2006 (gmt 0)

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Adsense? Is this something I should be following up. I will try to find out more about it.....