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LookSmart acquires Zeal



11:47 am on Sep 29, 2000 (gmt 0)

10+ Year Member

Found this in my inbox this morning.

Dear Rockintom,

We have some exciting news to share, and we want to make sure that you hear it from us first. Earlier today, Zeal.com (http://www.zeal.com) was acquired by LookSmart (http://www.looksmart.com), one of the biggest, best, and most widely-distributed directories on the web.

The LookSmart directory has been built by a team of knowledgeable professional editors. By deciding to partner with Zeal, LookSmart is acknowledging the expertise and enthusiasm of the web community. We're extremely excited that LookSmart has taken this step to combine the editorial and community approaches to directory building, and thrilled that they've chosen Zeal to be their partner.

Zeal's partnership with LookSmart will enable the joint company to build the top directory on the web, with vast reach. Currently, more than 50 million unique web users access the LookSmart directory each month. Community contributions will therefore be seen by millions of people, and top Zeal contributors will be recognized the world over as the experts that they are. The greater distribution will also create a stronger, bigger, and more dynamic community for everyone.

We are also pleased to announce that the "Share your Zeal" charity drive, which was scheduled to end tonight, is being continued for another five weeks. LookSmart is sponsoring this continuation of the charity drive to show that they are committed to Zeal's spirit of community and enthusiasm.

We are confident that our partnership with LookSmart will allow us to grow and improve faster than ever before. While we are busy working on future plans, we would like to personally assure you that Zeal's commitment to having fun, maintaining a vibrant community, and building the best directory online remains as strong as ever.

Thank you for your encouragement, patience, and feedback throughout this process.

Yours truly,
Brian Goler & Kevin Berk
CEO & President of Zeal.com

Zeal Home


LookSmart Home

This is a special administrative announcement. You are receiving this email because you are registered at Zeal.com. For information on our Terms of Use, please see [zeal.com...]


7:28 pm on Sep 29, 2000 (gmt 0)


I have never heard of "zeal.com". Anyone else here know anything about them?



8:31 pm on Sep 29, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

yeah, zeal.com is a human, volunteered directory that ranks based on scores or votes or something. I have submitted to them a few times trying to gain cheap link pop. as their directory is non-cgi. Never have gotten any traffic as I can tell but never was really going for it.


10:05 pm on Sep 29, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Don't know much about them, except that they index the sites very quickly.

They're a new directory. With this partnership, however, they're bound to grow and maybe become more important players in the search world...

Other new directories to watch for are:


5:03 pm on Oct 1, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Zeal.com is the human-edited directory which enticed new editors by offering to pay a per-listing reviewed amount to your favorite charity.

They've apparently learned quite a bit from ODP's experience: they have very clear listing guidelines, and the guidelines seem to cover everything that has preplexed (and still does preplex) ODP editors.

For instance, there is no question as to how one is supposed to list a page on About.com about breast cancer. Meanwhile, over at the other directories, you could call it "Breast Cancer: About.com," "About.com's Breast Cancer Site," "Breast Cancer from About.com" or any of a billion other things.

While ODP has guidelines covering most of the same stuff, those guidelines were crafted over the life of the directory, so that people who never read the guidelines and/or forums march to their own drummer, as always.

Zeal, on the other hand, has apparently had their guidelines in place from the day they opened.


1:17 pm on Oct 23, 2000 (gmt 0)

10+ Year Member

James R wrote:

>I have submitted to them a few times trying to gain cheap
>link pop

I don't think you will get any link pop boost from zeal. They cleverly put your URL in the status bar when you mouseover your link, however the real link is an internal zeal one.

Marcia what was the answer to your question regarding zeal and looksmart ? I am too lazy to find and read the press release :)


9:58 pm on Oct 25, 2000 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Mark, they'll integrate the results from the paid staff and the volunteer community. They didn't say how, and I just scanned it, but I don't doubt that the paid will carry more weight. Sounds like a good way to dramatically increase the size of the corps of volunteers, and increase their bottom line by utilizing the efforts of volunteers.

This represents a good opportunity for "Mom 'n Pop" websites that can't afford the LookSmart listing.


11:50 pm on Oct 25, 2000 (gmt 0)

10+ Year Member

Marcia wrote:

>This represents a good opportunity for "Mom 'n Pop" >websites that can't afford the LookSmart listing.

And hopefully my site to. I have submitted to Looksmart 3 or 4 times in the last year to no avail. It took 2 hours to get listed in Zeal !


3:52 pm on Oct 30, 2000 (gmt 0)

10+ Year Member

I became an editor for Zeal a couple of weeks ago and was able to submit and publish a considerable number of my clients sites with the aim of using it as a possible backdoor to Looksmart and Ink. Got some good results too.

Admittedly Looksmart may well use Zeal only for secondary results, but it has been noted that Ink.(Slurp) is crawling the Looksmart Dir. and also that quite a few of the major SE's are getting their results from Looksmart.

Seems to me that getting listed in Looksmart is a big part of the jigsaw. We wait and see how Zeal is intergrated in to Looksmart dir.


7:09 pm on Dec 28, 2000 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member


What's happening w/ Zeal?


8:09 pm on Jan 2, 2001 (gmt 0)

10+ Year Member

I'm a Zeal editor (that and $7.00 will get me a cup of joe at Starbucks) and I've yet to see a referal from them in any of my reports. The real question is what's up with the Looksmart deal. Other than my original post and one other minor follow up from them, mums the word.
Sometimes no news is good news, but in this case I think no news is no news.


1:45 am on Jan 8, 2001 (gmt 0)

10+ Year Member

Looksmart has not made any real decisions yet on how to best use the Zeal directory. I think all is pretty much put on hold for now.

btw..... Look for something else to come about soon in Looksmart's neck-of-the-woods.


9:52 am on Jan 8, 2001 (gmt 0)

10+ Year Member

I know that the deal has definately completed.

>btw..... Look for something else to come about soon in Looksmart's neck-of-the-woods.

You're not giving much away. What's the story???


1:45 pm on Jan 8, 2001 (gmt 0)

10+ Year Member

Since I am not 100% sure about it.....

Actually, should not have wrote anything.. sorry. :(

Just tried to edit that out.... the post is tooo old now.


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