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The reasoning was "technically it is a commercial site".
When I pointed out that all the other sites in the category had advertisements and banners, some even more profusely, and their content was limited at best, I was informed that his decision stands, but if I have the problem with the others I should take it up with the Editors.
My site is a discussion forum, no fees, and all support comes from the ads.
The questions -
Should I pursue Zeal inclusion? Does it worth it?
If so, is it better to complain to the editors, get someone else to submit the site, devine intervention, or ...?