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New Directory

How to promote it



7:01 am on Dec 11, 2004 (gmt 0)

10+ Year Member


We are going to launch a new directory.

>It is human edited.
>Static [.html] pages
>We are compiling sites that offer good content, usability, etc.
> No banner ad / annoying pop-ups.

Can you suggest inexpensive ways to promote it?


12:28 am on Dec 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

  • Join a mailing list for this topic. Listen for a few days to get the attitude of the group. Then announce your new project, invite them to add their sites.

  • Add relevant sites. Send them an email letting them know you've done so. Inquire politely about a reciprocal link.

  • Send a note or press release to any magazines or newsletters covering the subject. They may run something.

  • Many small publications will do a review of your new site if you buy just a small ad. Ask.

  • Be sure you have a good selection of links in every category before publicizing. No sense bookmarking or revisiting an empty site.

  • Call or send a personalized note to the best sites run by individuals in your category. Tell them why you like their site, and would like to be listed on it.
  • eduardomaio

    5:07 pm on Dec 28, 2004 (gmt 0)

    10+ Year Member

    Or make a directory that offers something diferent and useful to the visitors...

    For example, i've made a directory with thumbnails and only good and portuguese websites. People really like it and search it a lot.

    [edited by: rogerd at 8:09 pm (utc) on Dec. 28, 2004]
    [edit reason] No specifics/URLs, please... [/edit]

    Shawn Steele

    1:12 am on Dec 29, 2004 (gmt 0)

    10+ Year Member

    Personally, I think it will be hard in this day and age to promote an authority site without any money. But I guess a good start would be to submit the site to as many free directories as possible. Then post in forums. Get a name for yourself, make good friends, etc. :)


    11:09 pm on Jan 20, 2005 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member

    But I guess a good start would be to submit the site to as many free directories as possible.

    Lol. I visualize this image of whole directories being fed by each other, in a MLM fashion :)

    (added) and come to think of it, in some industries (namely adult) they do!...I heard about it anyway :)


    7:22 am on Jan 22, 2005 (gmt 0)

    WebmasterWorld Senior Member powdork is a WebmasterWorld Top Contributor of All Time 10+ Year Member

    When my car gets really dirty (all winter long) I write my directory's name in the dirt on the back window. Then you can't be static in traffic. You must pass as many cars as possible.


    7:40 am on Jan 22, 2005 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member

    Hello humaneditor: Can you tell me/us what sort of content you are looking for?
    If its anything related to my site, I would love to submit it.
    Please sticky if that's the only way.
    I like the idea of human edited directories. Thanks - Larry


    8:39 am on Jan 22, 2005 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member

    >>I like the idea of human edited directories

    I thought all directories are edited by a human otherwise if it was a spider that checked site submissions it would be called a search engine and not a directory?


    2:33 am on Feb 2, 2005 (gmt 0)

    10+ Year Member

    I also run a human edited directed squarely aimed at affiliate marketers. All the advice has been good thus far promoting directories. For each new directory I launch I join as many related forums as possible to reach the widest audience of users who may be interested in utilizing my services. I also find it beneficial to strike up strategic partnerships with site owners who have a lot of traffic by providing them an exclusive forum or the like at my site. If you're very happy with a site or service and wish to obtain a link from it you can also engage the site owner in posting your testimonial at his/her site which they will usually agree to. The rewards of this can be very beneficial.

    [edited by: rogerd at 10:43 am (utc) on Feb. 17, 2005]
    [edit reason] No URLs please... [/edit]


    3:17 am on Feb 2, 2005 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member

    Having a niche directory, I did the following

    1. Seeded it with a few hand picked sites
    2. Promoted it on exactly two boards
    3. Concentrated on getting good SERPs for local type searches (e.g. Colorado widgets) which is pretty easy. (Hint - get it listed in other local directories and do basic on page optimization)
    4. Made submissions easy
    5. Sat back and waited.

    This niche directory now includes almost 10% of the US businesses in the niche. It only improves in the SERPs, it gives some pocket change out of Adsense, and it provides a significant amount of traffic to my main site(s) :) Took about a year for it to get its feet under it, but now it is growing by the week - to the point that I will probably be expanding to other related niches and charging a small inclusion fee to new submissions.