Can anyone explain PPC and paid directories?

[Bubzeebub]

How are paid inclusion and paid directories different?

[awall19]

>Can anyone explain PPC and paid directories?
>How are paid inclusion and paid directories different?

you used a few different concepts there. PPC is pay per click... you pay for every click. sites like
[overture.com...] and
[adwords.google.com...] are pay per click engines.

you pay for each time someone clicks on your ad w ppc

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paid inclusion has a couple different version.

1.) directories... many directories charge a one time review fee. some of them charge an annual review fee. either way you usually want to make sure that the directory will provide good direct traffic or static links that search engines follow before paying anything.

with directories you usually pay one fee either for the year or for life...no matter how much traffic you are sent.

2.)search engine paid inclusion... was a popular business model for engines such as Inktomi. typically it was one fee per year. like $30 - $50.

currently Yahoo! is the only major search engine with a paid inclusion policy. it charges an annual review fee AND a cost per click. the cost per click on the paid inclusion was viewed negatively amongst many in the SEO / SEM / webmaster community and they may later try to make a couple different versions with one being a flat rate review fee and the other being review + cost per click.

[nakulgoyal]

In PPC, if u get 10 clicks you pay for 10. So if your keyword is a $1 keyword, u pay $10 and get 10 hits. But if you do directory links, and pay $20 for an year, you pay $20. You may get 20 hits or 200, you dont pay more.

Not much of a gamble for people who spend thousands of marketing and PPC. And Good Directories complement in your SEO Rankings.