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I have recently opened a niche job board and are having problems getting employers/recruiters to register and post jobs etc during an inital trial/special offer period.
I did an inital contact via email but got minimal response and so I am hoping to get better results using a more direct approach (ie by phone).
Can anyone please offer suggestions or advice regarding the right (or wrong way) to approach clients/employers? Or perhaps outline the type of things they cover when making that inital call.
One issue with job services is whether they do any screening of applicants. If you can save clients looking to hire someone some time by not presenting them with unqualified/inexperienced applicants, that should interest them.
Read a book about selling.
Just a few thoughts...hope that helps.
To get to speak to the right person in a company for your service would require some prior reseach. In other words do not expect the person who answers the phone to listen to what you are selling and put you through to the right person. They get too many such calls, ad probably are instructed to bin them.
Even if you do get to speack to the right person, then consider if they are going to want to listen to (yet another) cold call.
Personally I would recommend trying a mailing if email has not worked, addressed personally to whoever is appropriate
The problem is that the owners/managers are usually busy, and ask me to call them back. There are some businesses that I've had to call six times before I finally got the owner to take time to listen to me.
The good news is that, once I can talk to them, roughly 40% of the time the owners like the idea and want to be listed.
There are days when I get a lot of good responses, and days when I get none. It can be a very emotionally wrenching experience.
It can be emotionally tough, but I am learning ways not to take it personally when I'm turned down or put off, and to derive great satisfaction from the successes.