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By flooding the internet and search results with affiliate-order-takers, the drop-shippers have virtually destroyed the internet's usefulness to genuine mom-and-pop businesses. And the ODP's commitment to the mom-and-pop businesses is perhaps best demonstrated by our continued herculean efforts to (1) list genuine online retailers while (2) weeding out the drop-shippers' doorway domains.
I've said before, and it is always worth repeating -- the ODP has enough dedicated editors to review every single legitimate submittal within ten minutes of its submittal -- IF there time were not taken up by the thousands of near-duplicated affiliates, doorways, advertising banner collages, and other non-businesses that daily flood the queues. This is only one of the many ways that genuine businesses and shoppers are harmed.
I know i will get a lot of stick for saying this, but a lot of people will agree with me that a majority of editors in the odp are in fact site owners and submit their own websites.
Bek.
But your conspiracy theory is too small. There are many people who are not your competitors, and who still have no particular interest in your business (whatever it is.) There are even billions of people who were never even ODP editors and STILL never added a link to your site!
So why single out your competitors? They've done nothing that millions of other people have also done.
Submitting your own site(s) is not considered a conflict of interest [dmoz.org] for editors.
Everyone is welcome to apply to join the ODP, including those who own, maintain and promote websites. Editors may have business or other types of affiliations relevant to the categories they edit, and may add their own sites or sites with which they are affiliated.
I believe Yahoo is starting to use ODP a lot more as well now, according to an article by their director of SE.
A lot of people will tell you that that it isn't worthwhile, but generally they've just come face to face with a number of rude, holier than thou editors on ODP which are giving it a rather bad name.
Attitude aside though, a submission can't hurt. Maybe you have unique content you aren't thinking about. And besides, amazon uses drop shipping and they are in the directory.