Welcome to WebmasterWorld Guest from 22.214.171.124
It can be notoriously difficult to get a listing changed and most of the time updade requests don't tend to result in changes unless the listing is factually incorrect or contains gramatical errors. The title will virtually always ben the name of the website or company so there is not much flexibility there.
and BTW Welcome to WebmasterWorld tony1284!
But, to put it into ODP perspective, it's NOT illegal to submit your own site anyway. (Just don't abuse the privilege.) It's NOT illegal for a web developer to submit the sites he's just finished developing for his clients. And it's NOT illegal for a SERP perp to submit sites he's promoting. (So long as the sites otherwise meet the ODP guidelines.) And we're willing to wade through (and even list) a fair number of self-submitted sites, in order to find out about the good sites that surfers find for us.