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Reach of Portal Sites/ Category listings?

Searchengine vs. Portal Site

11:22 pm on Jan 12, 2001 (gmt 0)

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joined:Dec 19, 2000
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Has anyone researched the importance of Categorical Listings (like yahoo, looksmart,..), traffic-wise?

If I have a group of n ppl, all searching for something specific (a product) how many of them will be using
categorical listings, and what percentage will simply type what they search for in a search engine?

I am aware that this varies by product, but I'd still be grateful for pointers.


3:02 pm on Feb 28, 2001 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
votes: 11

The only ones I know of that have stated to have done such research is Alexa and NPD. Both those studies are high 5 figures.

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