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"Is LookSmart a Directory or CPC? - discuss"
I sell blue widgets.
I recently changed my listing title from LookSmart's professionally written:
(which got one click per decade)
'Blue Widgets - mysite's name'
(which seemed perfectly reasonable and cost $19)
But the editors have changed it to:
'My site's name - Widgets'
(so now I'll get 2 clicks per decade!)
Has anyone had any luck with challenging LookSmart's editorial tweakings (many of my competitors have their widgets first in the title!)
I had similar problems with Looksmart's editors 'editing'
They had changed the text so it could be construed as misleading in terms of the product/service I offerred.
I made the mistake of editing the text back myself, which they stung me $39 for.
I then sent them an email regarding both issues, and after a couple of attempts, they refunded the charge and changed the description.
It should be said that they did not change it to exactly what I wanted, but at least it was not inaccurate. As yours does not appear to be misleading, more cosmetic, you may need to be more persistent :D
However, once someone did reply to the initial mail, they saw the issue through to conclusion.
As your competitors have a similar listing to the one you want, it seems you can leverage that as a starting point..
Pick the top product page which is most likely to be listed as:
Title: Product keywords - company x
Description: balah blah blah............
With massive bulk listings going in for some companies that pay more than .15/click that may get "optimized" by LS or some of their partners you really have to look for the opportunities that fall through the cracks.
I've challenged LookSmart's editorial tweaking.
And to be fair, once their customer support gets back to you (takes a few days) they're pretty good.
Ultimately engines/directories are out to make money. In this case though I can't see how a low click thru can benefit them - unless others paying more do indeed have priority / better listings.
I'll get back with the response - if you're still there!
Thanks for your thoughts
The majority of my PPC traffic comes from looksmart. It's got the best ROI of anything I'm using (adwords, overture and looksmart).
I did manage to get all this done in the first 30 days of my listing with them, so the changes were free.
Fortunately, I'm at the top of MSN results and several other results for the primary keyword, so I'm not going to touch anything, and will keep paying for Looksmart for quite a while...