Is there free submission to business.com?

[Jon_King]

Is there a free submission form to busness.com?

I am taking a look at this directory and would like any comments, suggestions or experiences about these guys.

[Macguru]

>Is there a free submission form to business.com?

I dont know of any.

Not much direct traffic. Good PR buy. If products or services are of highly profitable. It's worth the $. IMHO

[techrealm]

They do list my site for free now with a basic listing, but I did a PPC campiagn.

However my ROI on PPC Business.com almost destroyed my online PPC campaign budget.( 2weeks of lost traffic due to excessive costs from them)

They cost 2 times as much as Overture and Google combined for the same keywords in the same period.

The traffic was 1/4 less than both combined, and the conversion rate was 1 sale out of the viewers they sent. Google and overture hold to 6 each out of the many they sent.

At a dollar or more a click yhey charged for (fake)3900 clicks and I can only find (fake)2100. At this point they balk at doing audits of clicks, admit they charge for the same user to click on the same links and then quote overtures notes on tracking clicks from aol users as a way to say that my server and outside logs may not be seeing the traffic they are sending. Which is bull as I do not have this problem with overture, google, findwhat, inktomi, sprinks and others...

I do not know what they are doing wrong internally but I can say they will charge you to death and not care that your site is not properly represented or that its clicks are real.

Ironic thing is the traffic from the free links appears to be more qualified and very documentable.

[windharp]

Regarding that you got a free link now - do you think it was worth it? [If they remove it out at some time]

[techrealm]

Regarding that you got a free link now - do you think it was worth it? [If they remove it out at some time]

The costs for the initial account were so high that even with 5K and up items I would have to sell 20-30 units to see a comparible ROI to a magazine ad. So no, it wasn't worth the initial costs.

If I didnt pay to get in, then its always nice to have another small consistent trickle into the river of profits.

[tedster]

Jon_King began by talking about a submission, but we're now discussing a PPC campaign. I wouldn't want readers to get a distorted idea of the basic submission costs.

Last time I submitted a site it was under $100 US for a year. And it doesn't take a very big result for that kind of expense to show a decent ROI. I agree with Macguru that it's a decent buy, especially if you have a B2B offer where one conversion means big bucks.

[heini]

>PR buy
So does it pass PR? I was under the impression the url structure would not allow much PR to pass?

[moehits]

Watch out for page sizes at business.com, they go over the 100k limit often and your hundred dollars goes to waste ( PR wise ).

[Chicago]

-99$ PFI
- you can negotiate a 45 cent flat cpc and dictate your categories.
-traffic is low relative to the big4, but we are talking about a search prospect. therefore conversions are high.
-for one month prior to posting tonight, i have been watching business.com sales increase accross the board on our EC sites. have been very pleased.
-continuiously in top 20 traffic referrer.
-really nice pr buy in and of itself

-they are also getting clever with marketing your postion on third party SEs.

highly recommended for the "right" site with a comprehensive approach to IM.