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Good point. In this case, I might be getting a double effect. I submitted a LiveDirectory page which is currently ranked 4th on the key phrase. I also paid INK to spider this particular page of mine. Perhaps I'll check around on some unique phrases used in NBCi and see who's picked them up.
Based upon other activity I'm seeing on related content pages I submitted, I'm beginning to think the "NBCi effect" may be rather large, but unseen, i.e., webmasters see other referrers and credit them.
FWIW, here's the Ixquick SE matrix on this kw term
Hotbot (2), NBCi (2), MSN (2), Yahoo (5), Infoseek (5)