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From what I understand, they buy up domains (you can figure that much out I'm sure) and they were the first to come up with a particular business model, which is now immitated by lots of other companies (though I don't know of a predecessor, I guess there could be).
And they also partner with PPC companies to split the revenue, from what I understand, that is the basis of their revenue generation activity. And at least one moderator here has had business with them in the past, who may or may not wish to announce it publically ;)
They probably have millions of sites, but hardly any backlinks. I guess they don't need them with all those domain names.
If I understand their modus operandi correctly backlinks are essential for them - not for SEO (as duplicate content filters probably filter them out if the respective search engine does not ban them outright) but for direct clicks from links that point to the site which used to be on that domain.
That's why they snap up expired domain names instead of registering unused ones.
See e.g. this article [books.guardian.co.uk]. You will notice that the Poetry Society seems to have got their domain name back since then, so legal action just might have worked against them.
It's great news..
The idea that the Pricewaterhouse Coopers somehow has a right to pwc.com is ludicrous..
Go to [uspto.gov...] and do a trademark search for PWC and you see over 62 trademarks...
As long as UltSearch isn't infringing on any of those TM's , he can do what he wants with the domain..
Ult search relies on Type-in traffic , either from top premiunm domains or from expired so-so domains that have developed traffic ..(they sidestep the middle man..you know SE's like Google.. they dont have to play this goofy SEO game..
I think what makes most people upset is the fact they ..well they are damn good at what they do.. I know I get a streak of envy at what he has accomplished..
I have tried checking some of their domains through alexa - and they don't seem to even be on the radar many times. Maybe alexa people don't do type ins.
I have some semi type in domains, but the all have other traffic sources. I have always wondered what these domains could really bring in on just type ins....