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Northern Light gonna shine again

A bit more competition in the search engine market

   
4:05 pm on May 25, 2003 (gmt 0)

10+ Year Member



The press release [northernlight.com] and a bit more info in here [bizjournals.com].
4:21 pm on May 25, 2003 (gmt 0)

WebmasterWorld Senior Member macguru is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Another Great find by Allergic!

Whoa, last time I heard of Northen Light, the CIA bought them?

I need a recap. Anyone care to share on this?

4:27 pm on May 25, 2003 (gmt 0)

WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>competition

mostly corporate search, for now

Regarding the Northern Light Web search engine, which won three PC Magazine awards in a row for being best in class, Seuss declines to make firm predictions for now, but does say "We have started discussions with interested parties about ideas for new approaches to the Web search problem, ideas that represent a collaboration between others who have done innovative work and Northern Light. These ideas may result in uniquely useful Web search services."
4:46 pm on May 25, 2003 (gmt 0)

10+ Year Member



I think they will go in Web search services for two reasons. One, this is a good way to promote the corporate sector. Two, the text ad market in SER have grown and will continue to grow. M2C.
6:24 pm on May 25, 2003 (gmt 0)



Whoa, last time I heard of Northen Light, the CIA bought them? I need a recap. Anyone care to share on this?

From January 8, 2002: CIA Doesn't Spook Northern Light [boston.internet.com]

6:33 pm on May 25, 2003 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I sure am curious how much that url / brand name is worth. Was such a shame to see their search busted for so long while Divine suffered.

Though, now that some people have been seeing a few clicks from altavista again - I wonder how long it will be before we see some traffic if they offer consumer related search?

12:11 am on May 27, 2003 (gmt 0)

10+ Year Member



A PageRank of 8, one of the oldest Search Engine (Oct. 95) and one of the first news aggregator [web.archive.org].... for 81,000 $... What a deal!
12:21 pm on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



While AV was sleeping NL found sites right away. Shame they didn't hit the big time. Glad to see them returning.
1:17 pm on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



yes, i spent many a day trying to figure out free bee inclusions to Northern Light - who's USP was that they had quite a serious natural language processor.

Nice to see them come back and independant, they certainly have good clientele, i just hope they can fire up a good SE, to add a little spice to the mix.

2:27 pm on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



for 81,000 $... What a deal!

That is unbelievable. Especially if it includes hardware etc.

3:26 pm on May 27, 2003 (gmt 0)

WebmasterWorld Senior Member googleguy is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Good for them. I wish them well.
6:22 pm on May 27, 2003 (gmt 0)

10+ Year Member



These are good news.

Northernlight used to be my favorite SE - both from the usability and from the web coverage point of view.

I wonder if their Web Search will catch up with the others.