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The doorway wound up ranked in the top 10, although it's since slipped to around #15. What was amazing was that my primary domain shot up to #4 the day after the doorway domain got indexed. Pretty clear evidence that "link relevancy" is a factor for NL.
Now, the bug - the crawler recrawls you regularly, but for some reason, has occasionally entered a default date of Dec. 31, 1969 into the database for some sites. This causes their rankings to sink like a stone, which is evidence that "freshness" is also a factor for NL.
I don't think anyone is optimizing for Northern Light that much, but thought I'd share these two discoveries.
Dan Thies, Editor
Website Promotion Central :)
Anyway, like I said, nobody's optimizing for NL these days anyway. On the other hand, high-popularity terms are going to deliver hits from almost any search engine, so maybe a "pokemon" site would find it worthwhile to try to hit the top on NL.
Top position for "website promotion" on NL translated to 8 hits a month. Do the math - it's nothing like being in the top ten of Google. :-)
Perhaps you are right that NL is only going to be useful for the extrememly popular stuff like Pokemon and mp3 etc. Seems now would be the time to try and take advantage of it.
Also, we appreciate you being cool about the sig thing and look forward to your input here. :)
There's a lot of material in many SE DBs that is questionable and this is one of the issues we cover here quite often.
Traffic-wise, I too don't see much to speak about from NL.