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The Register reports that "Northern Lights" has a new owner divine inc.
I've never heard of these guys, and don't know what they do and how they will use NL.
The combination of integrated content management, content aggregation and search facilities, adds up to a killer app for corporates, according to IDC's Susan Feldman. "divine now has a strong offering that will make other content-related software vendors and content aggregators sit up and take notice," she says in a statement on the divine press release.
(edited by: rcjordan at 3:23 pm (utc) on Jan. 22, 2002)
Found the official press release - guess where? (After looking all over divines site, businesswire etc).
Filipowski and Seuss will participate in a conference call for reporters and analysts at Noon CST today. To participate, call 888.603.7920. The passcode is "divine" and the leader is Susan Burke.
Worth lurking in on?
Starting to look that way. Take a look at this tidbit from a thread here at WebmasterWorld dated Jan 13.
Yahoo Premium Search [webmasterworld.com]
Then ResearchBuzz comments [researchbuzz.com] later.
"A rep from Northern Light wasn't able to tell me too much, leaving me to speculate. Is Yahoo buying Northern Light?"
(edited by: rcjordan at 9:31 pm (utc) on Jan. 22, 2002)
Anyone have some idea of what is the deal between Google and Yahoo?
It's interesting that sense there hasn't been an advancement in the Google-Yahoo relationship, people assume that it's on the rocks. It shows that to be seen to be standing still, you must continually be moving forward.
Methinks that Google has earned a lot more from the deal than Yahoo! As MSN Search shows, successful search != good search (users don't appear to care about result quality)
Their reputation in Chicago has gone from that of a company that was going to put the midwest on the tech map, to that of a target of derision. If you want to read more about them, check eprairie.com or themayreport.com, both of which come out of Chicago.
I fear it's bad news for Northern Light.