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Scooby fits it better.
The term `cargo cult' is a reference to aboriginal religions that grew up in the South Pacific after World War II. The practices of these cults center on building elaborate mockups of airplanes and military style landing strips in the hope of bringing the return of the god-like airplanes that brought such marvelous cargo during the war. Hackish usage probably derives from Richard Feynman's characterization of certain practices as "cargo cult science" in his book "Surely You're Joking, Mr. Feynman!"
Jargon File 4.0.3
Anyone want to compile a new SEO glossary? ;)
(edited by: digitalghost at 10:32 pm (utc) on Mar. 7, 2002)
The communities they speak of do exist, but the interests within the communities are diverse. The diverity is reflected in the links as well as the community interest.
A simple web development site might have links to XML, .asp, DHTML, Curl, Java, CFM, PHP, Perl, etc. Those all based on theme content. Affiliate links might point to cigars and sofware to pay the bills.
A site entirely about XML links to the web/dev site and reviews XML books. A site that provides links to book reviews links to the XML site. A site selling crafts links to the book site. That's a community alright...
Content is more than links, and using links as the sole determination for relevance won't cut it.
The other point the article misses is the fact that there is already an engine that looks at links and identifies communities. It's called Teoma, and it is doing a pretty darn good job.
On Google, the number one listing is Paul Boutin's article on SEO. On Teoma, it doesn't show up because Teoma understands that wired.com isn't a prominent site within the SEO community. What is also interesting is the fact that Teoma returns both WebmasterWorld and I-Search in the first page, despite the fact that neither page really contains the search term.
Maybe I'm missing something, but it seems to me that Teoma's approach is doing a pretty good job of addressing the issues the guys at Princeton feel are being overlooked.