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New Language Searching Technology

Some company selling search in the browser address bar

         

WebStart

4:27 am on Sep 22, 2002 (gmt 0)

10+ Year Member



Got a call from a sales rep selling what used to be the old 'Real Names' technology for searching in the address bar.

Deal is: buy from this company very broad keywords like "widgets" for one year, (renewable after one year at same price) for -- quite frankly -- very reasonable rates, and when searchers type in the address bar of their browsers: "widgets" -- they go to your site. You can also buy more refined search terms down to 2 word keywords (ie: widgets x) and 3 word keywords (widgets xx) at again, very affordable rates for one year. Maybe $500 for one year on the 3 word keywords. They claim millions of web-ignorant people already do this and are taken by default to MSN.com's search engine. They have a deal 'soon to be inked with xxxx' (I am not sure what I can say, here, as a new member, about xxxx - but it is a major, big time player in Internet Gateway Security for payment transactions on the web) that will offer any visitor to sites using xxxx's services, upon exit, an opportunity to enable their browser to use this Natural language technology (the enabling is free).

Once that happens, of course, you could have lots of people (34 million was the estimate for the US) enabled to use this technology.

Has anyone else heard of this, and what do you think of it?

My own thought is : most searchers want options. When I am on the Interstate driving, I won't stop where the exit has only one gas station, or one fast food place. I want options. Same on the Internet -- I suspect. Plus, with Google's really really really rigid rules for buying ads on their Ad Select Program for relevancy, I suspect that targeted traffic is far more important for ROI than broader traffic. But this could be like having a blinking billboard on the Internet Highway for Brand Recognition, not just ROI. So you would think big players would sign up -- and some have. I will not mention them here because of what I understand your rules to be regarding giving unwarranted commercial endorsements; but some big players have signed up in some retail areas, and by the same token, there is an absence of many others.

Would like to know if anyone is familiar with this? Just a scam or is this for real?

Josk

8:24 am on Sep 23, 2002 (gmt 0)

10+ Year Member



SOunds like it will be successful as RealNames. Let me guess...IE only?

WebStart

4:34 pm on Sep 23, 2002 (gmt 0)

10+ Year Member



>IE Only?<

I didn't even ask, but I think so.

Josk

8:04 am on Sep 24, 2002 (gmt 0)

10+ Year Member



Well, fairly soon that will stop being the AOL browser platform -- so unless it works with a Mozilla based browser I wouldn't give them too much time...

WebStart

6:37 am on Sep 27, 2002 (gmt 0)

10+ Year Member



Thanks for the replies. I just have to wonder about these guys: they are claiming some big name buyers for keywords like Yahoo and [ (xxx, yy, wwww, big names) can't say the rest, I guess, per the rules here ], but have to wonder. Yahoo supposedly (if these people are real) bought "sports" and is about to buy "search."